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  • Driving Affiliate Marketing Success with Attribution

    Driving Affiliate Marketing Success with Attribution

    Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

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  • Nielsen Welcomes Estelle Pinault, RVP, France

    Nielsen Welcomes Estelle Pinault, RVP, France

    Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.

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  • Why Understanding KPI Challenges is Half the Battle

    Why Understanding KPI Challenges is Half the Battle

    Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.

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  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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  • How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

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  • Attribution Accelerator 2019: Bridging the Data Outages29:16

    Attribution Accelerator 2019: Bridging the Data Outages

    Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

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  • Attribution Accelerator 2019: Put Your Money Where Your Consumer Is19:04

    Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

    Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

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  • Moving Faster With Marketing Mix Modeling

    Moving Faster With Marketing Mix Modeling

    Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

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  • 8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

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  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

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  • Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

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  • What Apple’s Intelligent Tracking Prevention Means to Marketers

    What Apple’s Intelligent Tracking Prevention Means to Marketers

    Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

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  • Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

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  • Warning: Speed Bumps Ahead for Automakers

    Warning: Speed Bumps Ahead for Automakers

    With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.

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  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

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  • Nielsen and J&J to Present at NYC Attribution Accelerator

    Nielsen and J&J to Present at NYC Attribution Accelerator

    At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.

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  • How to Win the War for Shelf Space

    How to Win the War for Shelf Space

    Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

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  • Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

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  • Make Your TV Ad Dollars Work Harder

    Make Your TV Ad Dollars Work Harder

    Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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