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  • 5 Ways CPG Brands Can Thrive in an Age of Disruption

    5 Ways CPG Brands Can Thrive in an Age of Disruption

    Download this ebook to find out how CPG brands can power future growth in the digital era.

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  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

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  • Adopting a Modern Marketing Approach to Drive Success

    Adopting a Modern Marketing Approach to Drive Success

    In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.

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  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • Findings from the Nielsen Annual Marketing Report

    Findings from the Nielsen Annual Marketing Report

    Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.

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  • 5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.

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  • Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

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  • Brand-Building Resurfaces As a Priority in 2020

    Brand-Building Resurfaces As a Priority in 2020

    The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

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  • Enhancing Marketing Dashboard Effectiveness: 10 Steps

    Enhancing Marketing Dashboard Effectiveness: 10 Steps

    Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.

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  • 5 Future-Proofing Use Cases for a Marketing Dashboard

    5 Future-Proofing Use Cases for a Marketing Dashboard

    See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

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  • 5 Predictions for Marketing Measurement in 2020

    5 Predictions for Marketing Measurement in 2020

    Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

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  • How Automakers Can Drive End-to-End Results

    How Automakers Can Drive End-to-End Results

    Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.

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  • 6 Ways to Give Back in 2020

    6 Ways to Give Back in 2020

    Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.

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  • 5 Best Practices to Drive Value From Facebook Advertising

    5 Best Practices to Drive Value From Facebook Advertising

    Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

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  • How Nielsen Helps Publishers Prove Their Value

    How Nielsen Helps Publishers Prove Their Value

    Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.

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  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

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  • How to Choose the Right Measurement Approach

    How to Choose the Right Measurement Approach

    You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

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  • 4 Data Types That Boost ROI for CPG Companies

    4 Data Types That Boost ROI for CPG Companies

    Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

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  • A Way Forward - Why the Future of Attribution Looks Bright31:01

    A Way Forward - Why the Future of Attribution Looks Bright

    In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

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  • Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

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