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  • Advertising In The Age Of COVID-19

    Advertising In The Age Of COVID-19

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  • Solutions for Marketers Using a Zero-Based Budgeting Approach

    Solutions for Marketers Using a Zero-Based Budgeting Approach

    Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.

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  • 5 Things Every Marketer Needs to Know About Digital

    5 Things Every Marketer Needs to Know About Digital

    Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.

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  • How CPG Brands Can Thrive Amid Digital Disruption

    How CPG Brands Can Thrive Amid Digital Disruption

    See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.

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  • Bad Data Is Bad News for Marketing

    Bad Data Is Bad News for Marketing

    Discover the benefits prioritizing high-quality data.

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  • Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising48:44

    Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising

    Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.

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  • How to Increase Your Digital Confidence and Effectiveness

    How to Increase Your Digital Confidence and Effectiveness

    Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

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  • Four Ways Automotive Marketers Can Combat Declining Sales

    Four Ways Automotive Marketers Can Combat Declining Sales

    Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.

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  • 5 Ways CPG Brands Can Thrive in an Age of Disruption

    5 Ways CPG Brands Can Thrive in an Age of Disruption

    Download this ebook to find out how CPG brands can power future growth in the digital era.

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  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

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  • Adopting a Modern Marketing Approach to Drive Success

    Adopting a Modern Marketing Approach to Drive Success

    In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.

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  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • Findings from the Nielsen Annual Marketing Report

    Findings from the Nielsen Annual Marketing Report

    Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.

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  • 5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.

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  • Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

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  • Brand-Building Resurfaces As a Priority in 2020

    Brand-Building Resurfaces As a Priority in 2020

    The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

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  • Enhancing Marketing Dashboard Effectiveness: 10 Steps

    Enhancing Marketing Dashboard Effectiveness: 10 Steps

    Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.

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  • 5 Future-Proofing Use Cases for a Marketing Dashboard

    5 Future-Proofing Use Cases for a Marketing Dashboard

    See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

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  • 5 Predictions for Marketing Measurement in 2020

    5 Predictions for Marketing Measurement in 2020

    Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

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  • How Automakers Can Drive End-to-End Results

    How Automakers Can Drive End-to-End Results

    Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.

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