Marketing Resource Center for Agencies
Solutions for Marketers Using a Zero-Based Budgeting Approach
Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.
5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Bad Data Is Bad News for Marketing
Discover the benefits prioritizing high-quality data.
Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
How to Increase Your Digital Confidence and Effectiveness
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Four Ways Automotive Marketers Can Combat Declining Sales
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
A Roadmap for the Next Decade of Marketing
Get your roadmap for navigating digital marketing changes on the horizon.
How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
5 Best Practices to Drive Value From Facebook Advertising
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
How Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
5 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Changing Channels: Audience Targeting in a Fragmented TV Landscape
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
How Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.