Agency

Marketing Resource Center for Agencies

  • Solutions for Marketers Using a Zero-Based Budgeting Approach

    Solutions for Marketers Using a Zero-Based Budgeting Approach

    Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.

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  • 5 Things Every Marketer Needs to Know About Digital

    5 Things Every Marketer Needs to Know About Digital

    Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.

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  • Bad Data Is Bad News for Marketing

    Bad Data Is Bad News for Marketing

    Discover the benefits prioritizing high-quality data.

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  • Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising48:44

    Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising

    Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.

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  • How to Increase Your Digital Confidence and Effectiveness

    How to Increase Your Digital Confidence and Effectiveness

    Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

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  • Four Ways Automotive Marketers Can Combat Declining Sales

    Four Ways Automotive Marketers Can Combat Declining Sales

    Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.

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  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

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  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • 5 Predictions for Marketing Measurement in 2020

    5 Predictions for Marketing Measurement in 2020

    Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

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  • 6 Ways to Give Back in 2020

    6 Ways to Give Back in 2020

    Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.

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  • 5 Best Practices to Drive Value From Facebook Advertising

    5 Best Practices to Drive Value From Facebook Advertising

    Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

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  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

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  • How Nielsen Helps Publishers Prove Their Value

    How Nielsen Helps Publishers Prove Their Value

    Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.

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  • A Way Forward - Why the Future of Attribution Looks Bright31:01

    A Way Forward - Why the Future of Attribution Looks Bright

    In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

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  • 5 Things You Didn't Know About BuzzFeed Advertising38:02

    5 Things You Didn't Know About BuzzFeed Advertising

    Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.

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  • Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.

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  • Connecting in a Fragmented World38:07

    Connecting in a Fragmented World

    This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.

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  • Changing Channels: Audience Targeting in a Fragmented TV Landscape

    Changing Channels: Audience Targeting in a Fragmented TV Landscape

    Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.

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  • How Automakers Can Outdrive 3 Key Challenges

    How Automakers Can Outdrive 3 Key Challenges

    The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.

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  • 4 Ways Marketing Measurement Must Evolve

    4 Ways Marketing Measurement Must Evolve

    Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.

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