Watch this on-demand webinar to learn five critical steps for executing a successful attribution strategy and best practices for overcoming implementation and adoption challenges.
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Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
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Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
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How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
5 Predictions for Marketing Measurement in 2020
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Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
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Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
How Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
31:01A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
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Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
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Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
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Changing Channels: Audience Targeting in a Fragmented TV Landscape
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How Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.