Watch this on-demand webinar to learn five critical steps for executing a successful attribution strategy and best practices for overcoming implementation and adoption challenges.
Other content in this Stream
A Roadmap for the Next Decade of Marketing
Get your roadmap for navigating digital marketing changes on the horizon.
How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
5 Best Practices to Drive Value From Facebook Advertising
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
How Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
31:01A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
38:07Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Changing Channels: Audience Targeting in a Fragmented TV Landscape
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
How Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.
Nielsen Welcomes Estelle Pinault, RVP, France
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
Clear the Way: How Automakers Can Use Measurement to Zoom Ahead
Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.
Prepared Foods Company Discovers Secret Ingredients for Driving Growth