In this on-demand webinar, Ben Samuel, Nielsen's VP EMEA, discusses how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. Samuel provides five game-changing facts that show the direct impact of multi-touch attribution on the bottom line.
Closing the Loop Between Measurement and Activation at Chobani
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use...
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Adopt A Modern Marketing Approach to Drive Success
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In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
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The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
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