Nielsen Benchmark Media Optimizer uses a proprietary database of over 40,000 marketing mix studies conducted for over 1,600 brands to optimize the marketing budgets of brands that don’t have the budget, time or history to conduct a custom marketing mix study. Email firstname.lastname@example.org to see how it can help you make bigger sales impact with your advertising spend.
Find out how companies can embrace advanced measurement methods to thrive in the age of the consumer.
Other content in this Stream
Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Discover the benefits prioritizing high-quality data.
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Get your roadmap for navigating digital marketing changes on the horizon.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.