6 Ways to Give Back in 2020

December 12, 2019 Ginna Hall

If you work in marketing or advertising, chances are you have skills that would be invaluable to any local non-profit or other group.

As the new year approaches, many of us are busy -- wrapping up year-end work projects, shopping for gifts, and traveling to spend time with family and friends. Despite all the bustle, we know what makes us happiest isn’t the gifts or the food, it’s spending time together.

Some of the best memories can also come from making a difference in someone’s life. Helping others makes us happier, more balanced, and instills a greater sense of purpose in everyday life. But it can be easy to get bogged down in the daily routine — especially at this time of year — and lose sight of how much we have to give.

Finding a local organization that can use your skills is a great way to give back to your community. Hospitals, schools, youth groups, senior homes, or animal shelters are just a few of the types that can benefit from your time. You can find opportunities close to home with a quick search online.

If lending a hand is on your list for 2020, take a look at these suggestions for how to begin.

1. Feed

Over half of all soup kitchens, food pantries and other meal programs rely entirely on volunteers. Donating money or goods can help food go further during the holidays, when resources are stretched. Spending a few hours sorting, packing or delivering food can also make an enormous difference for food banks and the families they serve. Find out if your local school or community center hosts a pantry or food drive.

2. Mentor 

A mentor guides a less experienced person by sharing their expertise and connections. Mentoring someone who would benefit from your skills, knowledge, and experience helps that individual and your community. You may know a junior colleague, student or mid-career changer whom you can help take his or her next step. Big Brothers and Big Sisters and other non-profits can also connect you with folks in your area.

3. Rescue

Animal rescues and shelters are always looking for dedicated and compassionate individuals who want to match their skills and interests with their love of animals. Adoption centers need volunteers to help with everything from feeding and training shelter animals, to providing care to community cats, to staffing special events, to general office support.

4. Clean

Most communities have a park, roadway or playground that could use a little TLC. Consider getting a group together to pick up trash for an afternoon or as a regular event. All you need is a big box of trash bags, rubber gloves, and a bunch of volunteers. Sometimes all it takes is pointing out the area and folks are happy to lend a hand.

5. Help

You don’t have to go far or devote a lot of time to make a difference. Look around your neighborhood and you’ll most likely find an elderly person who lives alone, a young mother who has her hands full with a toddler, or a recent arrival who needs help finding the best grocery or nearby dentist. Simple things like shoveling after a storm, picking up a few things at the store, or lending a book can be enough to make their day.

6. Donate

Blood is one of the most precious gifts you can give to another person. A decision to donate your blood can save a life or several if your blood is separated into its red cells, platelets and plasma, which can be used for patients with specific conditions. Every day, blood donors help patients of all ages: accident and burn victims, heart surgery and organ transplant patients, and those battling cancer. Visit the American Red Cross to find a local drive.

You Can Do It

In 2020, consider finding a cause that matters to you and see how you can help. Raising money, collecting donations, organizing an event, volunteering or lending your expertise can make a huge difference. If you want to help but you’re stuck for ideas, reach out to any local group and learn what they need. You’ll create lasting memories for yourself and help your community thrive all year round.

Subscribe to our Blog

Get news and information in your inbox every month: Subscribe

Previous Article
5 Predictions for Marketing Measurement in 2020
5 Predictions for Marketing Measurement in 2020

Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked fi...

Next Article
5 Best Practices to Drive Value From Facebook Advertising
5 Best Practices to Drive Value From Facebook Advertising

Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize ...



First Name
Last Name
Job Title
Error - something went wrong!