In this on-demand webinar, The Economist's Chief Customer Journey Officer describes how it gains actionable insights into its marketing effectiveness.
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pand...
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Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
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Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
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Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.