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How Audience-Based Targeting Drives Higher ROI

July 31, 2019

Learn how to leverage audience data to maximize return on investment

Marketers in the CPG industry need greater transparency into what is working in digital media. You often don’t have direct access to the consumer you want to reach, or insight into how your advertising affects sales.

To get answers, we analyzed 750 digital advertising campaigns for 31 CPG brands. We found that whether you use first party, geographic, behavioral or modeled data for targeting consumers makes a difference.

This ebook shows why the type of data you use to target audiences matters and what type of data you should leverage to maximize ROI.

Download this ebook to learn:

  • How digital has transformed CPG marketing
  • 5 findings from an analysis of 750 advertising campaigns totaling $258M in online spend
  • Comparison of nine data options for CPG companies
  • Key tactics that drive return and 6 recommendations for marketers
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