TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution

August 8, 2019

TUI UK is a UK-based travel operator and subsidiary of TUI Group, one of the world’s leading travel companies. Marketers at the company leverage a number of paid and owned channels to drive traffic to the website and encourage trip sales, but outdated reporting meant the team was missing out on opportunities to improve the efficiency and revenue-generating power of their media mix.

In this case study, learn how the company ramped up its measurement approach to reveal the hidden truth behind its marketing performance.

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