Understanding Campaign Performance with Sales & Transaction Data

September 6, 2019

If you’re like most marketers, you use an array of tools and tactics to help you understand how your marketing efforts drove sales, but you do not have the tools or data to prove the value of those sales outcomes in terms of dollars and cents.

Powered by proprietary store sales and debit and credit card transaction data, Nielsen Campaign Lift provides that missing link, enabling you to plan, activate and measure advertising effectiveness based on actual sales. Campaign Lift connects media exposure data with online and offline transactions through an anonymized match, and measures sales impact by analyzing changes in consumer purchase behavior from exposure to your campaign, whether it was digital, TV, radio or print.

But with so many measurement solutions on the market, how do you know if Campaign Lift is the right tool to help you prove that your campaign drove sales value? Download our Solution Brief to find out.

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