Analytics
Marketing Resource Center For Analytics Professionals
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Read ArticleDriving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
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Read ArticleWhy Understanding KPI Challenges is Half the Battle
Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.
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Read Article2 Ways to Measure Sales Lift
Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.
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29:16Watch VideoAttribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
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19:04Watch VideoAttribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
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Read ArticleMoving Faster With Marketing Mix Modeling
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
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Read Article6 Steps to Developing a Single-Source-of-Truth Dashboard
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
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Read ArticleWhat Apple’s Intelligent Tracking Prevention Means to Marketers
Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
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Read Flipbook
Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
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Read ArticleHow to Win the War for Shelf Space
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
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Read ArticleMake Your TV Ad Dollars Work Harder
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.
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Read ArticleHow to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
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Read ArticleHow TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
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Read ArticleWhat Do Marketers Expect From a Marketing KPI Dashboard?
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
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Read Flipbook
How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
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Read Article4 Ways to Measure the Always-On Consumer
Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.
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Read ArticleWhy You Need Multi-Touch Attribution
Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.
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Read ArticleGartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth
A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...
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Read ArticleWhy You Need a Data Partner
With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.
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Read ArticleThe ABC’s of Better Marketing Measurement
Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
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