Analytics
Marketing Resource Center For Analytics Professionals
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Read Article5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
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Read ArticleBad Data Is Bad News for Marketing
Discover the benefits prioritizing high-quality data.
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48:44Watch VideoWhy Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
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Read ArticleHow to Increase Your Digital Confidence and Effectiveness
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
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Read Flipbook
5 Ways CPG Brands Can Thrive in an Age of Disruption
Download this ebook to find out how CPG brands can power future growth in the digital era.
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Read ArticleHow to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
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Read ArticleEnhancing Marketing Dashboard Effectiveness: 10 Steps
Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.
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Read Article5 Future-Proofing Use Cases for a Marketing Dashboard
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
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Read ArticleHow Automakers Can Drive End-to-End Results
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
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Read Article5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
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47:44Watch VideoAdopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
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Read ArticleHow to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
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Read ArticleHow Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
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31:01Watch VideoA Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
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38:02Watch Video5 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
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Read Flipbook
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
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Read Article4 Data Types That Boost ROI for CPG Companies
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
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Read ArticleNielsen and J&J Share Data Findings at NYC Attribution Accelerator
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
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38:07Watch VideoConnecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
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Read ArticleDriving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
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