Analytics

Marketing Resource Center For Analytics Professionals

  • Driving Affiliate Marketing Success with Attribution

    Driving Affiliate Marketing Success with Attribution

    Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

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  • Why Understanding KPI Challenges is Half the Battle

    Why Understanding KPI Challenges is Half the Battle

    Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.

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  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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  • Attribution Accelerator 2019: Bridging the Data Outages29:16

    Attribution Accelerator 2019: Bridging the Data Outages

    Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

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  • Attribution Accelerator 2019: Put Your Money Where Your Consumer Is19:04

    Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

    Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

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  • Moving Faster With Marketing Mix Modeling

    Moving Faster With Marketing Mix Modeling

    Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

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  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

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  • What Apple’s Intelligent Tracking Prevention Means to Marketers

    What Apple’s Intelligent Tracking Prevention Means to Marketers

    Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

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  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

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  • How to Win the War for Shelf Space

    How to Win the War for Shelf Space

    Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

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  • Make Your TV Ad Dollars Work Harder

    Make Your TV Ad Dollars Work Harder

    Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • How TUI UK Upgraded Measurement and Boosted Bookings

    How TUI UK Upgraded Measurement and Boosted Bookings

    Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

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  • What Do Marketers Expect From a Marketing KPI Dashboard?

    What Do Marketers Expect From a Marketing KPI Dashboard?

    With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.

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  • How Lift Helps Prove the Value of Your Marketing

    How Lift Helps Prove the Value of Your Marketing

    Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.

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  • 4 Ways to Measure the Always-On Consumer

    4 Ways to Measure the Always-On Consumer

    Download this infographic to learn why the consumer journey has gotten so complex and how you can measure the influence of every touchpoint on sales.

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  • Why You Need Multi-Touch Attribution

    Why You Need Multi-Touch Attribution

    Download a copy of the infographic to learn why multi-touch attribution is essential for optimizing marketing effectiveness in the digital era.

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  • Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth

    Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth

    A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...

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  • Why You Need a Data Partner

    Why You Need a Data Partner

    With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

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  • The ABC’s of Better Marketing Measurement

    The ABC’s of Better Marketing Measurement

    Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

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