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Adopt A Modern Marketing Approach to Drive Success

December 6, 2019
Watch as special guest, Jim Nail, Principal Analyst at Forrester Research presents research into four interrelated functions that define modern marketing and new video advertising strategies that balance brand and consumer needs.
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5 Predictions for Marketing Measurement in 2020
5 Predictions for Marketing Measurement in 2020

Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked fi...

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How to Choose the Right Measurement Approach
How to Choose the Right Measurement Approach

You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of...

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