Benchmark Media Optimizer

July 14, 2017

Nielsen Benchmark Media Optimizer uses a proprietary database of over 40,000 marketing mix studies conducted for over 1,600 brands to optimize the marketing budgets of brands that don’t have the budget, time or history to conduct a custom marketing mix study. Email marketingroi@nielsen.com to see how it can help you make bigger sales impact with your advertising spend. 

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How to Embrace Attribution: Best Practices for Success [Webinar]
How to Embrace Attribution: Best Practices for Success [Webinar]

Find out how companies can embrace advanced measurement methods to thrive in the age of the consumer.

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Methods and Models – Guide to Multi-Touch Attribution
Methods and Models – Guide to Multi-Touch Attribution

Learn the fundamentals of multi-touch attribution, differences in current methods and models, and how to ch...

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