Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.

Discover the benefits prioritizing high-quality data.

Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.

See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.

Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.

Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.