In this on-demand webinar, Keri Degroote, SVP Research & Analytics at Pandora, Tsvetan Tsvetkov, SVP, Marketing Effectiveness and Jeff Shatz, VP, Marketing Effectiveness at Nielsen discuss how to measure the marketing effectiveness of Pandora advertising.
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportuni...
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Download this ebook to find out how CPG brands can power future growth in the digital era.
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Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.