Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
Download this whitepaper to learn why the type of data you use to target audiences matters and what type of...
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Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Discover the benefits prioritizing high-quality data.
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Download this ebook to find out how CPG brands can power future growth in the digital era.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.