Nielsen Boosts Marketing and Advertising Efficiency for NOW TV

August 8, 2019

Previously, marketers at NOW TV used a last-click measurement model to guide their digital media and marketing investments. Since this approach only gives credit to the last touchpoint prior to conversion, they suspected their online display ads and other upper-funnel tactics were being undervalued. They turned to Nielsen for a more intelligent way to evaluate the true effectiveness of each channel and tactic along the consumer journey, and how they work together to drive conversions.

Previous Flipbook
Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners
Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners

Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quali...

Next Flipbook
TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations
TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations

Software company leverages TV Attribution to significantly improve TV performance year-over-year.

×

Contact Our Sales Team!

First Name
Last Name
Phone Number
Job Title
Company
Comments - optional
Thank you! We'll Get In Touch Shortly!
Error - something went wrong!