This global player in the audio equipment industry invests in a wide range of digital marketing channels, including paid search, paid social and online display, to drive quality visits to its website. The problem was that its marketing performance data lived in silos across multiple agency partners and systems. This last click ad server data was hard to connect, leaving the team with an incomplete view of the consumer journey, and little to no insight into the true impact of each channel or the synergies between them. Even worse, these silos created barriers and competition between agencies.
Learn how Nielsen provided the retailer with a more holistic approach for measuring marketing’s impact on quality site visits, so they could better allocate budget across channels and tactics to improve their return.
