Audience Insights
Audience Insights Articles and News
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Read Article4 Data Types That Boost ROI for CPG Companies
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
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Read ArticleChanging Channels: Audience Targeting in a Fragmented TV Landscape
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
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Read ArticleHow Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
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Read ArticleThree Ways to Get the Audience-Based Performance Insights You Need
Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most
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Read ArticleHow Marketing Intelligence Drives People-Based Marketing Strategies
Here's how marketing intelligence drives people-based marketing strategies.
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Read Article9 Things You Should Know About People-Based Marketing
Learn how people-based marketing helps you connect the dots as consumers move across channels and devices
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Read Flipbook
Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel
In this ebrief, Forrester Senior Analyst Susan Bidel describes changes in consumer behavior and answers the top 5 audience-centric marketing questions facing marketers today.
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Read Flipbook8 Experts on How to Measure People-Based Marketing Impact
Download this eBook to read how 8 experts weigh in on how to best measure people based marketing impact and discuss the best practices for embracing a people-based approach.
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Read Flipbook
How Cookies, Pixels and IDs Help You Get the Data You Need
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
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Read ArticleHow CPG Brands Can Use Audience Data To Drive Sales
Digital advertising has changed the way CPG brands market their products. Learn how the use of audience data has improved the marketing effectiveness of their campaigns.
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27:43Watch VideoWhich Online Audience-Targeting Data Drives the Greatest Impact?
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
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39:05Watch VideoMarketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing
This on-demand webinar looks at how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.
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Read Article4 Tips for Measuring the Always-On Consumer
The customer journey is getting more complex. Learn four takeaways for the measurement strategies and tactics marketers need to be successful in 2019.
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Read Article7 Lessons for Digital Marketers in Korea
Korea is one of the most attractive and potentially lucrative markets in Asia. Get 7 lessons for digital marketers as they expand into this market.
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Read ArticleWhat is a Nielsen Panel?
Nielsen panels are high-quality data sources that fuel audience insights. Learn why they remain vital to the cross-platform and digital marketing world.
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Read Article9 Takeaways from AdWeek LATAM 2019
Nielsen's Andy Dubickas spoke at AdvertisingWeek Latin America and presented these 9 takeaways regarding digital measurement that marketers should consider in 2019.
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Read ArticleShifting Gears: Why Automakers are Embracing Multi-Touch Attribution
Automotive marketers are finding success fueled by multi-touch attribution, helping them understand consumer preferences, engage customers, and improve strategies.
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Read ArticleConsumers in Singapore Ready for Omni-Channel Marketing
Consumers in Singapore are now spending more on retail online than they do offline. Brands must embrace omni-channel marketing strategies to ensure future growth.
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Read ArticleHow Identity Resolution Fuels Customer Experience
Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.
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Read ArticleNielsen Research Offers New Insights for Auto Marketers
Based on over 220,000 surveys of prospective car buyers in the U.S., the Nielsen Auto Marketing Report offers new insights to marketers in the auto industry.
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