Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.

The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.

Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most

Here's how marketing intelligence drives people-based marketing strategies.

Learn how people-based marketing helps you connect the dots as consumers move across channels and devices

Digital advertising has changed the way CPG brands market their products. Learn how the use of audience data has improved the marketing effectiveness of their campaigns.

The customer journey is getting more complex. Learn four takeaways for the measurement strategies and tactics marketers need to be successful in 2019.

Korea is one of the most attractive and potentially lucrative markets in Asia. Get 7 lessons for digital marketers as they expand into this market.

Nielsen's Andy Dubickas spoke at AdvertisingWeek Latin America and presented these 9 takeaways regarding digital measurement that marketers should consider in 2019.

Automotive marketers are finding success fueled by multi-touch attribution, helping them understand consumer preferences, engage customers, and improve strategies.

Consumers in Singapore are now spending more on retail online than they do offline. Brands must embrace omni-channel marketing strategies to ensure future growth.

Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.