Audience Insights

Audience Insights Articles and News

  • Three Ways to Get the Audience-Based Performance Insights You Need

    Three Ways to Get the Audience-Based Performance Insights You Need

    Get the audience-based performance insights you need to optimize experiences, get the most out of your marketing spend, and drive the online and offline success metrics you care about most

    Read Article
  • How Marketing Intelligence Drives People-Based Marketing Strategies

    How Marketing Intelligence Drives People-Based Marketing Strategies

    Here's how marketing intelligence drives people-based marketing strategies.

    Read Article
  • 9 Things You Should Know About People-Based Marketing

    9 Things You Should Know About People-Based Marketing

    Learn how people-based marketing helps you connect the dots as consumers move across channels and devices

    Read Article
  • Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel

    Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel

    In this ebrief, Forrester Senior Analyst Susan Bidel describes changes in consumer behavior and answers the top 5 audience-centric marketing questions facing marketers today.

    Read Flipbook
  • 8 Experts on How to Measure People-Based Marketing Impact

    8 Experts on How to Measure People-Based Marketing Impact

    Download this eBook to read how 8 experts weigh in on how to best measure people based marketing impact and discuss the best practices for embracing a people-based approach.

    Read Flipbook
  • How Cookies, Pixels and IDs Help You Get the Data You Need

    How Cookies, Pixels and IDs Help You Get the Data You Need

    Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.

    Read Flipbook
  • How CPG Brands Can Use Audience Data To Drive Sales

    How CPG Brands Can Use Audience Data To Drive Sales

    Digital advertising has changed the way CPG brands market their products. Learn how the use of audience data has improved the marketing effectiveness of their campaigns.

    Read Article
  • Which Online Audience-Targeting Data Drives the Greatest Impact?27:43

    Which Online Audience-Targeting Data Drives the Greatest Impact?

    This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.

    Watch Video
  • Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing39:05

    Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing

    This on-demand webinar looks at how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.

    Watch Video
  • 4 Tips for Measuring the Always-On Consumer

    4 Tips for Measuring the Always-On Consumer

    The customer journey is getting more complex. Learn four takeaways for the measurement strategies and tactics marketers need to be successful in 2019.

    Read Article
  • 7 Lessons for Digital Marketers in Korea

    7 Lessons for Digital Marketers in Korea

    Korea is one of the most attractive and potentially lucrative markets in Asia. Get 7 lessons for digital marketers as they expand into this market.

    Read Article
  • What is a Nielsen Panel?

    What is a Nielsen Panel?

    Nielsen panels are high-quality data sources that fuel audience insights. Learn why they remain vital to the cross-platform and digital marketing world.

    Read Article
  • 9 Takeaways from AdWeek LATAM 2019

    9 Takeaways from AdWeek LATAM 2019

    Nielsen's Andy Dubickas spoke at AdvertisingWeek Latin America and presented these 9 takeaways regarding digital measurement that marketers should consider in 2019.

    Read Article
  • Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution

    Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution

    Automotive marketers are finding success fueled by multi-touch attribution, helping them understand consumer preferences, engage customers, and improve strategies.

    Read Article
  • Consumers in Singapore Ready for Omni-Channel Marketing

    Consumers in Singapore Ready for Omni-Channel Marketing

    Consumers in Singapore are now spending more on retail online than they do offline. Brands must embrace omni-channel marketing strategies to ensure future growth.

    Read Article
  • How Identity Resolution Fuels Customer Experience

    How Identity Resolution Fuels Customer Experience

    Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.

    Read Article
  • Nielsen Research Offers New Insights for Auto Marketers

    Nielsen Research Offers New Insights for Auto Marketers

    Based on over 220,000 surveys of prospective car buyers in the U.S., the Nielsen Auto Marketing Report offers new insights to marketers in the auto industry.

    Read Article
  • 3 Ways Brands Can Prepare for Consumers of the Future

    3 Ways Brands Can Prepare for Consumers of the Future

    By understanding what drives convenience across various marketplaces, companies can rethink assumptions, refine strategies, and develop proactive plans to satisfy consumer demand in this new era.

    Read Article
  • Lessons from Keynote Shonda Rhimes at INBOUND 18

    Lessons from Keynote Shonda Rhimes at INBOUND 18

    Shonda Rhimes disrupts TV with progressive stories.

    Read Article
  • Build a Long-Term Brand Vision in a People-Based World

    Build a Long-Term Brand Vision in a People-Based World

    Louise Bousquet, development director at Agence Business, shares how people-based marketing helps build long-term brand vision.

    Read Article
  • loading
    Loading More...