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Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel
Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel

In this ebrief, Forrester Senior Analyst Susan Bidel describes changes in consumer behavior and answers the...

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How Cookies, Pixels and IDs Help You Get the Data You Need
How Cookies, Pixels and IDs Help You Get the Data You Need

Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution ...