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5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
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How CPG Brands Can Thrive Amid Digital Disruption
See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.
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Bad Data Is Bad News for Marketing
Discover the benefits prioritizing high-quality data.
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How to Increase Your Digital Confidence and Effectiveness
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
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Four Ways Automotive Marketers Can Combat Declining Sales
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
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A Roadmap for the Next Decade of Marketing
Get your roadmap for navigating digital marketing changes on the horizon.
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How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
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Findings from the Nielsen Annual Marketing Report
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
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5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered
Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.
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Brand-Building Resurfaces As a Priority in 2020
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
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5 Future-Proofing Use Cases for a Marketing Dashboard
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
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5 Best Practices to Drive Value From Facebook Advertising
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
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Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable
Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.
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How TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
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The ABC’s of Better Marketing Measurement
Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
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How California Academy of Sciences Optimizes Marketing and Supports Its Mission
Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.
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How to Orchestrate the Optimal Consumer Experience
In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.
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How Marketing Intelligence Drives People-Based Marketing Strategies
Here's how marketing intelligence drives people-based marketing strategies.
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Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling
When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.
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How One Retailer Is Thriving in the Age of Disruption
Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.
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