Anne Curtin

  • Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

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  • How TUI UK Upgraded Measurement and Boosted Bookings

    How TUI UK Upgraded Measurement and Boosted Bookings

    Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

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  • The ABC’s of Better Marketing Measurement

    The ABC’s of Better Marketing Measurement

    Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

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  • How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.

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  • How to Orchestrate the Optimal Consumer Experience

    How to Orchestrate the Optimal Consumer Experience

    In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

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  • How Marketing Intelligence Drives People-Based Marketing Strategies

    How Marketing Intelligence Drives People-Based Marketing Strategies

    Here's how marketing intelligence drives people-based marketing strategies.

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  • Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.

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  • How One Retailer Is Thriving in the Age of Disruption

    How One Retailer Is Thriving in the Age of Disruption

    Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.

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  • Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution

    Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution

    Automotive marketers are finding success fueled by multi-touch attribution, helping them understand consumer preferences, engage customers, and improve strategies.

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  • How Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape

    How Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape

    Read how multi-touch attribution helps retailers embrace digital transformation and deliver a consistent and engaging experience in a tricky multi-device landscape. The rise of digital has transformed

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  • Preparing for the Future: Why Real-Time Attribution is Essential

    Preparing for the Future: Why Real-Time Attribution is Essential

    Changing market conditions require a granular level of insight in near real time.

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  • Three Strategies for a People-Based Marketing Strategy

    Three Strategies for a People-Based Marketing Strategy

    Learn three ways to overcome hurdles and deliver on the promise of people-based marketing

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  • People-Based Marketing – Fighting Online Ad Fraud

    People-Based Marketing – Fighting Online Ad Fraud

    By changing the way marketing and advertising effectiveness is measured, the battle against online ad fraud can be won. Learn more about how people-based marketing is the solution for you.

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  • Audience and Attribution – A Match Made in Heaven

    Audience and Attribution – A Match Made in Heaven

    ​Marketers need a single platform that combines the profile data they have about their customers with tactical marketing performance. Learn more about the combination of audience and attribution.

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