See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.

Discover the benefits prioritizing high-quality data.

Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.

Get your roadmap for navigating digital marketing changes on the horizon.

Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.

Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.

The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.

In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

Here's how marketing intelligence drives people-based marketing strategies.

When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.

Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.