Anne Curtin

  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

    Read Article
  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

    Read Article
  • Findings from the Nielsen Annual Marketing Report

    Findings from the Nielsen Annual Marketing Report

    Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.

    Read Article
  • 5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.

    Read Article
  • Brand-Building Resurfaces As a Priority in 2020

    Brand-Building Resurfaces As a Priority in 2020

    The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

    Read Article
  • 5 Future-Proofing Use Cases for a Marketing Dashboard

    5 Future-Proofing Use Cases for a Marketing Dashboard

    See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

    Read Article
  • 5 Best Practices to Drive Value From Facebook Advertising

    5 Best Practices to Drive Value From Facebook Advertising

    Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

    Read Article
  • Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

    Read Article
  • How TUI UK Upgraded Measurement and Boosted Bookings

    How TUI UK Upgraded Measurement and Boosted Bookings

    Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

    Read Article
  • The ABC’s of Better Marketing Measurement

    The ABC’s of Better Marketing Measurement

    Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

    Read Article
  • How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    How California Academy of Sciences Optimizes Marketing and Supports Its Mission

    Read this case study and learn how CAS engaged Nielsen to maximize the marketing effectiveness of its spend and understand the true drivers of performance.

    Read Article
  • How to Orchestrate the Optimal Consumer Experience

    How to Orchestrate the Optimal Consumer Experience

    In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

    Read Article
  • How Marketing Intelligence Drives People-Based Marketing Strategies

    How Marketing Intelligence Drives People-Based Marketing Strategies

    Here's how marketing intelligence drives people-based marketing strategies.

    Read Article
  • Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling solution for answers to critical questions.

    Read Article
  • How One Retailer Is Thriving in the Age of Disruption

    How One Retailer Is Thriving in the Age of Disruption

    Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.

    Read Article
  • Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution

    Shifting Gears: Why Automakers are Embracing Multi-Touch Attribution

    Automotive marketers are finding success fueled by multi-touch attribution, helping them understand consumer preferences, engage customers, and improve strategies.

    Read Article
  • How Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape

    How Multi-Touch Attribution Helps Retailers in a Multi-Device Landscape

    Read how multi-touch attribution helps retailers embrace digital transformation and deliver a consistent and engaging experience in a tricky multi-device landscape. The rise of digital has transformed

    Read Article
  • Preparing for the Future: Why Real-Time Attribution is Essential

    Preparing for the Future: Why Real-Time Attribution is Essential

    Changing market conditions require a granular level of insight in near real time.

    Read Article
  • Three Strategies for a People-Based Marketing Strategy

    Three Strategies for a People-Based Marketing Strategy

    Learn three ways to overcome hurdles and deliver on the promise of people-based marketing

    Read Article
  • People-Based Marketing – Fighting Online Ad Fraud

    People-Based Marketing – Fighting Online Ad Fraud

    By changing the way marketing and advertising effectiveness is measured, the battle against online ad fraud can be won. Learn more about how people-based marketing is the solution for you.

    Read Article
  • loading
    Loading More...