Ginna Hall

  • How to Choose the Right Measurement Approach

    How to Choose the Right Measurement Approach

    You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

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  • 4 Data Types That Boost ROI for CPG Companies

    4 Data Types That Boost ROI for CPG Companies

    Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

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  • Changing Channels: Audience Targeting in a Fragmented TV Landscape

    Changing Channels: Audience Targeting in a Fragmented TV Landscape

    Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.

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  • Nielsen Welcomes Estelle Pinault, RVP, France

    Nielsen Welcomes Estelle Pinault, RVP, France

    Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.

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  • How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

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  • Moving Faster With Marketing Mix Modeling

    Moving Faster With Marketing Mix Modeling

    Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

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  • 8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    8 Dos and Don’ts of Choosing a Marketing Measurement Provider

    Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

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  • Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Clear the Way: How Automakers Can Use Measurement to Zoom Ahead

    Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

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  • What Apple’s Intelligent Tracking Prevention Means to Marketers

    What Apple’s Intelligent Tracking Prevention Means to Marketers

    Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

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  • Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

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  • Warning: Speed Bumps Ahead for Automakers

    Warning: Speed Bumps Ahead for Automakers

    With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.

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  • Nielsen and J&J to Present at NYC Attribution Accelerator

    Nielsen and J&J to Present at NYC Attribution Accelerator

    At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.

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  • How to Win the War for Shelf Space

    How to Win the War for Shelf Space

    Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • Data and Trust Top Themes at DMEXCO 2019

    Data and Trust Top Themes at DMEXCO 2019

    Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

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  • 14 Ways to Win the Always-On Consumer

    14 Ways to Win the Always-On Consumer

    Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.

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  • Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth

    Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth

    A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...

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  • Why You Need a Data Partner

    Why You Need a Data Partner

    With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

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  • Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.

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  • 4 Ways Standardization Improves Measurement

    4 Ways Standardization Improves Measurement

    Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.

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