You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.

Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.

Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.

See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.

Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.

Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.

Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.

At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.

Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.

A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...