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5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
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6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
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How to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
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How Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
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4 Data Types That Boost ROI for CPG Companies
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
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Changing Channels: Audience Targeting in a Fragmented TV Landscape
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
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Nielsen Welcomes Estelle Pinault, RVP, France
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
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How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
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Moving Faster With Marketing Mix Modeling
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
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8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
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Clear the Way: How Automakers Can Use Measurement to Zoom Ahead
Auto sales in the U.S. are declining. Learn how automakers can use measurement tools to improve marketing and profitability.
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What Apple’s Intelligent Tracking Prevention Means to Marketers
Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
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Prepared Foods Company Discovers Secret Ingredients for Driving Growth
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
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Warning: Speed Bumps Ahead for Automakers
With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.
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Nielsen and J&J to Present at NYC Attribution Accelerator
At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.
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How to Win the War for Shelf Space
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
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How to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
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Data and Trust Top Themes at DMEXCO 2019
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
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14 Ways to Win the Always-On Consumer
Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
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Gartner’s 2019 Hype Cycle Reveals Technologies to Fuel Growth
A key finding in Gartner’s 2019 Hype Cycle for Digital Marketing and Advertising reveals that emerging technology, including multi-touch attribution, will fuel business growth. Only 8% of global...
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