Blog Posts

Performance Insider Blog

  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • Findings from the Nielsen Annual Marketing Report

    Findings from the Nielsen Annual Marketing Report

    Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.

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  • 5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered

    Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.

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  • Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

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  • Brand-Building Resurfaces As a Priority in 2020

    Brand-Building Resurfaces As a Priority in 2020

    The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

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  • Enhancing Marketing Dashboard Effectiveness: 10 Steps

    Enhancing Marketing Dashboard Effectiveness: 10 Steps

    Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.

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  • 5 Future-Proofing Use Cases for a Marketing Dashboard

    5 Future-Proofing Use Cases for a Marketing Dashboard

    See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

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  • How Automakers Can Drive End-to-End Results

    How Automakers Can Drive End-to-End Results

    Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.

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  • 6 Ways to Give Back in 2020

    6 Ways to Give Back in 2020

    Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.

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  • 5 Best Practices to Drive Value From Facebook Advertising

    5 Best Practices to Drive Value From Facebook Advertising

    Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

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  • How Nielsen Helps Publishers Prove Their Value

    How Nielsen Helps Publishers Prove Their Value

    Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.

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  • 4 Data Types That Boost ROI for CPG Companies

    4 Data Types That Boost ROI for CPG Companies

    Learn about data types and sources that CPG companies can use to build audiences and increase ROI.

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  • Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

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  • How Automakers Can Outdrive 3 Key Challenges

    How Automakers Can Outdrive 3 Key Challenges

    The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.

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  • 4 Ways Marketing Measurement Must Evolve

    4 Ways Marketing Measurement Must Evolve

    Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.

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  • It’s Time For the Attribution Industry To Grow Up

    It’s Time For the Attribution Industry To Grow Up

    It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.

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  • Driving Affiliate Marketing Success with Attribution

    Driving Affiliate Marketing Success with Attribution

    Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

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  • Nielsen Welcomes Estelle Pinault, RVP, France

    Nielsen Welcomes Estelle Pinault, RVP, France

    Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.

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  • Why Understanding KPI Challenges is Half the Battle

    Why Understanding KPI Challenges is Half the Battle

    Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.

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  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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