Blog Posts
Performance Insider Blog
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Read ArticleSolutions for Marketers Using a Zero-Based Budgeting Approach
Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.
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Read ArticleBad Data Is Bad News for Marketing
Discover the benefits prioritizing high-quality data.
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Read ArticleHow to Increase Your Digital Confidence and Effectiveness
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
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Read ArticleFour Ways Automotive Marketers Can Combat Declining Sales
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
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Read ArticleHow to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
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Read ArticleFindings from the Nielsen Annual Marketing Report
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
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Read Article5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered
Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.
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Read ArticleForrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
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Read ArticleBrand-Building Resurfaces As a Priority in 2020
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
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Read ArticleEnhancing Marketing Dashboard Effectiveness: 10 Steps
Take a look at next-generation marketing performance metrics and learn how brands can make the most of their marketing KPI dashboards.
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Read Article5 Future-Proofing Use Cases for a Marketing Dashboard
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
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Read ArticleHow Automakers Can Drive End-to-End Results
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
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Read Article6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
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Read Article5 Best Practices to Drive Value From Facebook Advertising
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
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Read ArticleHow Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
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Read Article4 Data Types That Boost ROI for CPG Companies
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
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Read ArticleNielsen and J&J Share Data Findings at NYC Attribution Accelerator
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
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Read ArticleHow Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
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Read Article4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.
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Read ArticleIt’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.
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