Blog Posts
Performance Insider Blog
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Read ArticleDriving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
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Read ArticleNielsen Welcomes Estelle Pinault, RVP, France
Data analytics expert Estelle Pinault has joined Nielsen Marketing Effectiveness as Regional Vice President, Sales for France & Belgium.
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Read ArticleWhy Understanding KPI Challenges is Half the Battle
Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.
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Read Article2 Ways to Measure Sales Lift
Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.
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Read ArticleHow BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
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Read ArticleMoving Faster With Marketing Mix Modeling
Nielsen is reimagining marketing mix modeling for the modern marketer, integrating automation to drive faster time to insights.
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Read Article8 Dos and Don’ts of Choosing a Marketing Measurement Provider
Learn 8 key recommendations that advertisers should consider when selecting a marketing measurement solution provider.
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Read Article6 Steps to Developing a Single-Source-of-Truth Dashboard
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
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Read ArticleWhat Apple’s Intelligent Tracking Prevention Means to Marketers
Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
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Read ArticlePrepared Foods Company Discovers Secret Ingredients for Driving Growth
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
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Read ArticleWarning: Speed Bumps Ahead for Automakers
With auto sales in decline because of multiple alternatives to purchase, automakers can respond to these challenges by getting smarter about consumer behavior.
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Read ArticleNielsen and J&J to Present at NYC Attribution Accelerator
At the 2019 NYC Attribution Accelerator, industry experts from Nielsen and J&J will show CPG brands how they can improve their advertising and achieve better results.
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Read ArticleHow to Win the War for Shelf Space
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
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Read ArticleNielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable
Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.
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Read ArticleMake Your TV Ad Dollars Work Harder
Get the findings of the WarnerMedia Ad Sales and Nielsen partnership to diagnose the impact of TV ad decisions and learn how to make your TV ad dollars work harder.
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Read ArticleHow TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
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Read ArticleData and Trust Top Themes at DMEXCO 2019
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
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Read Article14 Ways to Win the Always-On Consumer
Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
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Read ArticleWhat Do Marketers Expect From a Marketing KPI Dashboard?
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
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Read ArticleSolutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
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