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Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling
Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

When Alcon developed an innovative solution for dry eyes, it turned to Nielsen's marketing mix modeling sol...

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9 Things Retailers Can Do to Thrive in the Age of Amazon
9 Things Retailers Can Do to Thrive in the Age of Amazon

Brick-and-mortar retailers need to showcase their compelling experiences and better online shopping options...