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Solutions for Marketers Using a Zero-Based Budgeting Approach
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How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
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Findings from the Nielsen Annual Marketing Report
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered
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Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
Brand-Building Resurfaces As a Priority in 2020
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
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5 Future-Proofing Use Cases for a Marketing Dashboard
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6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
5 Best Practices to Drive Value From Facebook Advertising
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
How Nielsen Helps Publishers Prove Their Value
Learn how Buzzfeed, Snapchat, and Pandora use marketing mix modeling studies to understand how their campaigns are driving results and deliver maximum value to advertisers.
4 Data Types That Boost ROI for CPG Companies
Learn about data types and sources that CPG companies can use to build audiences and increase ROI.
Nielsen and J&J Share Data Findings at NYC Attribution Accelerator
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
How Automakers Can Outdrive 3 Key Challenges
The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.
4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.
It’s Time For the Attribution Industry To Grow Up
It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.