Campaign Lift

Marketing Campaign Lift Insights and Solutions

  • 5 Ways CPG Brands Can Thrive in an Age of Disruption

    5 Ways CPG Brands Can Thrive in an Age of Disruption

    Download this ebook to find out how CPG brands can power future growth in the digital era.

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  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • 5 Best Practices to Drive Value From Facebook Advertising

    5 Best Practices to Drive Value From Facebook Advertising

    Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

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  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

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  • How to Choose the Right Measurement Approach

    How to Choose the Right Measurement Approach

    You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

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  • Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.

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  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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  • How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

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  • 6 Steps to Developing a Single-Source-of-Truth Dashboard

    6 Steps to Developing a Single-Source-of-Truth Dashboard

    Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".

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  • Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

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  • How to Win the War for Shelf Space

    How to Win the War for Shelf Space

    Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • Data and Trust Top Themes at DMEXCO 2019

    Data and Trust Top Themes at DMEXCO 2019

    Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.

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  • How Lift Helps Prove the Value of Your Marketing

    How Lift Helps Prove the Value of Your Marketing

    Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.

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  • Understanding Campaign Performance with Sales & Transaction Data

    Understanding Campaign Performance with Sales & Transaction Data

    Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.

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  • Solutions for the Digital Era: Nielsen at DMEXCO 2019

    Solutions for the Digital Era: Nielsen at DMEXCO 2019

    At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.

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  • Why You Need a Data Partner

    Why You Need a Data Partner

    With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

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  • Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Matt Krepsik Urges a Return to Brand Building

    Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.

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  • The Importance of Continuous Testing

    The Importance of Continuous Testing

    Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.

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  • 9 Things We’re Looking Forward To at DMEXCO 2019

    9 Things We’re Looking Forward To at DMEXCO 2019

    The Nielsen Media team is heading to Cologne, Germany to attend DMEXCO19 in September 2019. Here are the 9 things we are looking forward to at this event.

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