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Driving TV ROAS: How To Make Your Next Dollar Work Harder

August 8, 2019

Learn the short- and long-term factors that drive ROAS for TV

To get the best results, advertisers need to spend every dollar wisely. But figuring out how to do that is a challenge, especially for linear television.

In this ebook, Nielsen shares the findings and recommendations from an analysis of the impact of TV advertising across 130 brands so you can learn more about the factors that drive Return on Ad Spend (ROAS). Find out how to make better tactical and strategic decisions.

Download this ebook to learn:

  • Insights from an analysis of brands in 11 product categories with $5.2B in TV ad spend
  • How ad variables such as duration, frequency, reach and quality influence return on ad spend
  • Which short-term media factors are controllable and how long-term brand characteristics drive return
  • ROAS opportunities by category and 4 recommendations for advertisers
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