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How to Choose the Right Measurement Approach
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
2 Ways to Measure Sales Lift
Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
6 Steps to Developing a Single-Source-of-Truth Dashboard
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
Prepared Foods Company Discovers Secret Ingredients for Driving Growth
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
How to Win the War for Shelf Space
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
How to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
Data and Trust Top Themes at DMEXCO 2019
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.
How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
Understanding Campaign Performance with Sales & Transaction Data
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
Solutions for the Digital Era: Nielsen at DMEXCO 2019
At DMEXCO 2019, Nielsen will present solutions for the digital era that meet today's challenges by allowing marketers to plan, activate and optimize their media.
Why You Need a Data Partner
With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.
Nielsen’s Matt Krepsik Urges a Return to Brand Building
Nielsen’s Global Head of Analytics Matt Krepsik urges the importance of brand building and finding the right balance between branding and direct response for success.
The Importance of Continuous Testing
Continuous testing will help you understand the performance of your marketing campaigns. Learn how Nielsen Campaign Lift can close the loop between advertising and sales.
9 Things We’re Looking Forward To at DMEXCO 2019
The Nielsen Media team is heading to Cologne, Germany to attend DMEXCO19 in September 2019. Here are the 9 things we are looking forward to at this event.
Driving TV ROAS: How To Make Your Next Dollar Work Harder
Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.
Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand
Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.
What is a Nielsen Panel?
Nielsen panels are high-quality data sources that fuel audience insights. Learn why they remain vital to the cross-platform and digital marketing world.
New Report: Keeping Up With Digital Advertising Challenges