When it comes to understanding how your advertising impacts purchase behavior, don’t settle for educated guesses. Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales, increase the effectiveness and efficiency of your campaigns, and make informed optimizations that generate more sales.
Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a li...
Other content in this Stream
Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.
Discover the benefits prioritizing high-quality data.
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Download this ebook to find out how CPG brands can power future growth in the digital era.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Nielsen asked a group of business leaders and marketing experts to provide input on how to develop a marketing dashboard as a “single-source-of-truth".
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
Data and trust were top themes at DMEXCO 2019. Read about what the Nielsen Media team overheard in the exhibitor halls at Cologne's annual digital marketing event.