Case Studies

Marketing Effectiveness Case Studies

  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

    Read Flipbook
  • TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution

    TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution

    Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.

    Read Flipbook
  • Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners

    Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners

    Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.

    Read Flipbook
  • Nielsen Boosts Marketing and Advertising Efficiency for NOW TV

    Nielsen Boosts Marketing and Advertising Efficiency for NOW TV

    Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement

    Read Flipbook
  • TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations

    TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations

    Software company leverages TV Attribution to significantly improve TV performance year-over-year.

    Read Flipbook
  • Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend

    Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend

    With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.

    Read Flipbook
  • Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling

    With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.

    Read Flipbook
  • The Economist Proves the Power of Marketing

    The Economist Proves the Power of Marketing

    Nielsen’s Marketing Mix Modeling solution delivers actionable insights into The Economist’s marketing effectiveness and how changes to their plans would impact subscriptions.

    Read Flipbook
  • Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand

    Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand

    Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.

    Read Flipbook
  • Nielsen and McCann Canada Drive Business Results for AlarmForce

    Nielsen and McCann Canada Drive Business Results for AlarmForce

    AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.

    Read Flipbook
  • loading
    Loading More...