Case Studies
Marketing Effectiveness Case Studies
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Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
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TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution
Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.
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Nielsen Breaks Down Silos Between Consumer Electronics Retailer & Its Agency Partners
Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.
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Nielsen Boosts Marketing and Advertising Efficiency for NOW TV
Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement
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TaxSlayer Measures the Digital Impact of TV Ads; Makes Fast, Granular & Effective Optimizations
Software company leverages TV Attribution to significantly improve TV performance year-over-year.
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Nielsen Helps The California Academy of Sciences Optimize its Marketing Mix and Spend
With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.
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Nielsen Meets Alcon’s Need for Speed With Marketing Mix Modeling
With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.
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The Economist Proves the Power of Marketing
Nielsen’s Marketing Mix Modeling solution delivers actionable insights into The Economist’s marketing effectiveness and how changes to their plans would impact subscriptions.
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Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand
Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.
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Nielsen and McCann Canada Drive Business Results for AlarmForce
AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.
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