Previously, marketers at NOW TV used a last-click measurement model to guide their digital media and marketing investments. Since this approach only gives credit to the last touchpoint prior to conversion, they suspected their online display ads and other upper-funnel tactics were being undervalued. They turned to Nielsen for a more intelligent way to evaluate the true effectiveness of each channel and tactic along the consumer journey, and how they work together to drive conversions.
Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quali...
Most Recent Flipbooks
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% increase in CPA.
Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.
Software company leverages TV Attribution to significantly improve TV performance year-over-year.
With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.
With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.
Nielsen’s Marketing Mix Modeling solution delivers actionable insights into The Economist’s marketing effectiveness and how changes to their plans would impact subscriptions.
Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.
AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.