Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

October 3, 2019

CPG marketers are under more pressure than ever before to prove the business impact of their efforts. That means spending more on what’s working and spending efficiently for the best outcomes.

Many of these marketers rely on third-party measurement providers to assess the impact of their advertising – including their investments in BuzzFeed. BuzzFeed wanted access to insights and learnings about how its campaign executions performed, but lacked the transparency into performance it needed to support advertising recommendations with objective data.

In this case study, learn how Nielsen helped the publisher understand how its campaigns are driving value and return on investment.

Previous Flipbook
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their inv...

Next Flipbook
TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution
TUI UK Seizes the Power of Social Media Advertising with Nielsen Attribution

Learn how TUI UK leveraged Nielsen Attribution to generate a 77% increase in bookings with just an 11% incr...

×

Request A Demo!

First Name
Last Name
Phone Number
Job Title
Company
Comments - optional
Thank you! We'll Get In Touch Shortly!
Error - something went wrong!