Learn how Nielsen helps AlarmForce and its agency partner, McCann Canada, leverage real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.
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Multi-touch attribution enables electronics retailer and its agencies to work in tandem to drive more quality site visits, more efficiently.
Entertainment company realizes a 20% increase in marketing efficiency within the first 8 months of their engagement
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With each Nielsen marketing mix modeling analysis, CAS has seen its return on advertising spend continue to grow, with total returns increasing by 30% in five years.
With insights from Nielsen's Marketing Mix Modeling solution, Alcon grew Systane’s share of equity sales by 8.7%.
Nielsen’s Marketing Mix Modeling solution delivers actionable insights into The Economist’s marketing effectiveness and how changes to their plans would impact subscriptions.
Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.