Channel

Marketing Resource Center For Channel Leads

  • Driving Affiliate Marketing Success with Attribution

    Driving Affiliate Marketing Success with Attribution

    Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.

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  • How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers

    See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.

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  • What Apple’s Intelligent Tracking Prevention Means to Marketers

    What Apple’s Intelligent Tracking Prevention Means to Marketers

    Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.

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  • Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

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  • Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Nielsen Helps BuzzFeed Quantify the Impact of its Advertising

    Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.

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  • How to Win the War for Shelf Space

    How to Win the War for Shelf Space

    Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.

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  • How to Thrive in the Era of Zero-Based Budgeting

    How to Thrive in the Era of Zero-Based Budgeting

    Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.

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  • How TUI UK Upgraded Measurement and Boosted Bookings

    How TUI UK Upgraded Measurement and Boosted Bookings

    Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.

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  • 14 Ways to Win the Always-On Consumer

    14 Ways to Win the Always-On Consumer

    Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.

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  • What Do Marketers Expect From a Marketing KPI Dashboard?

    What Do Marketers Expect From a Marketing KPI Dashboard?

    With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.

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  • How Lift Helps Prove the Value of Your Marketing

    How Lift Helps Prove the Value of Your Marketing

    Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.

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  • Understanding Campaign Performance with Sales & Transaction Data

    Understanding Campaign Performance with Sales & Transaction Data

    Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.

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  • The ABC’s of Better Marketing Measurement

    The ABC’s of Better Marketing Measurement

    Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.

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  • 8 Best Practices for Implementing Multi-Touch Attribution

    8 Best Practices for Implementing Multi-Touch Attribution

    Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.

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  • Why You Need a Data Taxonomy

    Why You Need a Data Taxonomy

    Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.

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  • How Cookies, Pixels and IDs Help You Get the Data You Need

    How Cookies, Pixels and IDs Help You Get the Data You Need

    Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.

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  • Optimizing Your Media Plans with Multi-Touch Attribution

    Optimizing Your Media Plans with Multi-Touch Attribution

    Learn how you can use multi-touch attribution to optimize your media plans more effectively throughout the media planning process.

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  • Leading a Successful Multi-Touch Attribution Implementation

    Leading a Successful Multi-Touch Attribution Implementation

    Learn how to set up your multi-touch attribution program for success.

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  • Justifying your Media Spend with Multi-touch Attribution

    Justifying your Media Spend with Multi-touch Attribution

    With multi-touch attribution, you no longer have to worry about the accuracy of your data underestimating the impact of your channel during budgeting season.

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  • 7 Steps to Making Email a Key Component of your Media Mix

    7 Steps to Making Email a Key Component of your Media Mix

    Learn best practices for implementing email effectively and using multi-touch attribution results to optimize your campaigns.

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