Learn how you can show the impact of advertising on sales

Marketers in every industry have a common goal: prove that their efforts help the company drive more revenue. But showing a direct connection between tactics and actual sales can be tough.

How can you show what worked, win over leadership, and get the resources you need to launch a new campaign—or scale up a successful one?

In today’s hyper-competitive world, relying on old school metrics won’t give you the insight you need. You want to understand and prove the real impact of advertising — in dollars, not clicks.

Download this ebrief to learn:

• How to answer critical questions about campaign performance
• Why measuring incremental lift is one surefire way to show value
• Ways to prove the impact of specific campaigns across tactics and platforms
• How to optimize future media buys based on actual sales metrics