Learn how you can show the impact of advertising on sales
Marketers in every industry have a common goal: prove that their efforts help the company drive more revenue. But showing a direct connection between tactics and actual sales can be tough.
How can you show what worked, win over leadership, and get the resources you need to launch a new campaign—or scale up a successful one?
In today’s hyper-competitive world, relying on old school metrics won’t give you the insight you need. You want to understand and prove the real impact of advertising — in dollars, not clicks.
Download this ebrief to learn:
- How to answer critical questions about campaign performance
- Why measuring incremental lift is one surefire way to show value
- Ways to prove the impact of specific campaigns across tactics and platforms
- How to optimize future media buys based on actual sales metrics
