Learn the best way to get started with multi-touch attribution
Implementing a cross-channel attribution strategy can seem complex for any business, large or small. But with proper planning and collaboration, multi-touch attribution can have a tremendous impact on performance.
Multi-touch attribution shows you the impact of each addressable touchpoint on a conversion and helps you plan and optimize at a granular level.
Download the ebrief to learn:
- Key findings from Nielsen’s experience with premier companies
- Steps for how to execute a successful attribution strategy
- Best practices for overcoming implementation and adoption challenges
- Practical takeaways for you and your team
