Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
Other content in this Stream
5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Bad Data Is Bad News for Marketing
Discover the benefits prioritizing high-quality data.
How to Increase Your Digital Confidence and Effectiveness
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Four Ways Automotive Marketers Can Combat Declining Sales
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
5 Ways CPG Brands Can Thrive in an Age of Disruption
Download this ebook to find out how CPG brands can power future growth in the digital era.
5 Things You Didn't Know About BuzzFeed Advertising: Your Questions Answered
Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.
5 Best Practices to Drive Value From Facebook Advertising
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Changing Channels: Audience Targeting in a Fragmented TV Landscape
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
Driving Affiliate Marketing Success with Attribution
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
What Apple’s Intelligent Tracking Prevention Means to Marketers
Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
Prepared Foods Company Discovers Secret Ingredients for Driving Growth
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
How to Win the War for Shelf Space
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
How to Thrive in the Era of Zero-Based Budgeting
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
How TUI UK Upgraded Measurement and Boosted Bookings
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
14 Ways to Win the Always-On Consumer
Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
What Do Marketers Expect From a Marketing KPI Dashboard?
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.