Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
How CPG Brands Can Use Audience Data To Drive Sales
Digital advertising has changed the way CPG brands market their products. Learn how the use of audience dat...
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What Apple’s Intelligent Tracking Prevention Means to Marketers
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Prepared Foods Company Discovers Secret Ingredients for Driving Growth
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How to Win the War for Shelf Space
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How TUI UK Upgraded Measurement and Boosted Bookings
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14 Ways to Win the Always-On Consumer
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What Do Marketers Expect From a Marketing KPI Dashboard?
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How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
Understanding Campaign Performance with Sales & Transaction Data
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The ABC’s of Better Marketing Measurement
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8 Best Practices for Implementing Multi-Touch Attribution
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Why You Need a Data Taxonomy
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