Digital has changed the way CPG companies reach and engage their customers—but effective digital marketing is incredibly complex. With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
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Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
How BuzzFeed Used Marketing Mix Modeling to Help CPG Advertisers
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
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Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
Prepared Foods Company Discovers Secret Ingredients for Driving Growth
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Nielsen Helps BuzzFeed Quantify the Impact of its Advertising
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
How to Win the War for Shelf Space
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How to Thrive in the Era of Zero-Based Budgeting
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How TUI UK Upgraded Measurement and Boosted Bookings
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What Do Marketers Expect From a Marketing KPI Dashboard?
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How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
Understanding Campaign Performance with Sales & Transaction Data
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
The ABC’s of Better Marketing Measurement
Many brands need to make a mental shift before taking on advanced marketing measurement. Here are three stages of adoption - the ABCs - that will help you make the leap.
8 Best Practices for Implementing Multi-Touch Attribution
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
Why You Need a Data Taxonomy
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
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