When it comes to understanding how your advertising impacts purchase behavior, don’t settle for educated guesses. Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales, increase the effectiveness and efficiency of your campaigns, and make informed optimizations that generate more sales.
With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to...
Other content in this Stream
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
Discover the benefits prioritizing high-quality data.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Download this ebook to find out how CPG brands can power future growth in the digital era.
Experts from BuzzFeed and Nielsen answer your questions about getting the most value from the BuzzFeed platform.
Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Find out how the media landscape has changed and why there’s never been a bigger need for a single source of truth for media planners and buyers.
Get four tips to help you overcome some of the most common measurement challenges of affiliate marketing.
See how Buzzfeed used marketing mix modeling to understand how its campaigns drive value and ROI for advertisers.
Find out what Apple's Intelligent Tracking Prevention (ITP) feature that limits user tracking means for marketers.
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
Learn how Nielsen helped BuzzFeed understand how its campaigns are driving value and ROI.
Manufacturers, distributors and wholesalers compete for precious retail shelf space. Find out how marketers can show how their efforts boosted sales to win the war.
Learn why measuring incremental lift through short-term tests is a surefire way to demonstrate value.
Read how Nielsen helped TUI UK to improve its measurement approach and performance, get new insights into paid social, and see a 77% increase in bookings.
Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
With the changing landscape, Marketing KPI dashboards need to keep pace. Learn more about what business leaders and marketing experts expect from these dashboards.
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.