Customer Experience
Customer Experience Articles and News
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Read ArticleHow to Orchestrate the Optimal Consumer Experience
In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.
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Read Flipbook8 Experts on How to Measure People-Based Marketing Impact
Download this eBook to read how 8 experts weigh in on how to best measure people based marketing impact and discuss the best practices for embracing a people-based approach.
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Read Flipbook
How Cookies, Pixels and IDs Help You Get the Data You Need
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
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Read Flipbook
Nielsen and McCann Canada Drive Business Results for AlarmForce
AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.
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Read Article9 Things Retailers Can Do to Thrive in the Age of Amazon
Brick-and-mortar retailers need to showcase their compelling experiences and better online shopping options. Learn 9 things retailers can do in the age of Amazon.
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Read ArticleHow Multi-Touch Attribution Helps Retailers Master Bricks and Clicks
Learn why retailers that embrace an omnichannel approach that effectively combines the online and offline experience will be the ones that thrive in the future.
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Read ArticleInsider Advice for Measuring the Always-On Consumer
Challenged with connecting online and offline consumer behavior, industry insiders give their advice on how marketers can prepare for an increasingly complex customer journey.
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Read ArticleHow to Reach the Omni-Channel Consumer
Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.
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Read ArticleHow Consumer Behavior is Changing In a Multi-Device World
New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.
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Read ArticleHow One Retailer Is Thriving in the Age of Disruption
Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.
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Read Article9 Trends that Will Change Retail in 2019
Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.
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Read Article4 Digital Strategies for Every B2B Marketer
Digital transformation can be disruptive, but marketing is one area that cannot afford to fall behind. Here are four key opportunities that B2B marketers must capitalize on in order to succeed.
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Read ArticleWhy Omni-Channel Marketing Is Less about Channels and More about Customers
A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.
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Read ArticleHow Identity Resolution Fuels Customer Experience
Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.
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Read ArticleNew Stats: Both Online and In-Store Sales Growing in UK
New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.
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Read Article3 Ways Brands Can Prepare for Consumers of the Future
By understanding what drives convenience across various marketplaces, companies can rethink assumptions, refine strategies, and develop proactive plans to satisfy consumer demand in this new era.
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Read ArticleHow Digital is Changing Retail in EMEA
Learn how digital is changing retail in Europe, the Middle East, and Africa and how retailers need to master the online-to-offline (O2O) connection.
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Read ArticleBuild a Long-Term Brand Vision in a People-Based World
Louise Bousquet, development director at Agence Business, shares how people-based marketing helps build long-term brand vision.
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Read ArticleKellogg Expert Interview: Gain Deeper Consumer Insights with People-Based Measurement
Chris Osner-Hackett, senior director, marketing operations, at Kellogg Company shares how people-based marketing improved the customer experience for his company.
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Read ArticleChase Bank Expert Interview: Pilot Your Way to a Superior Customer Experience
Read the details from our exclusive interview with Harriet Ayoade, Vice President, Marketing at Chase Bank about how companies can prepare for people-based marketing.
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