Customer Experience

Customer Experience Articles and News

  • How to Orchestrate the Optimal Consumer Experience

    How to Orchestrate the Optimal Consumer Experience

    In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.

    Read Article
  • 8 Experts on How to Measure People-Based Marketing Impact

    8 Experts on How to Measure People-Based Marketing Impact

    Download this eBook to read how 8 experts weigh in on how to best measure people based marketing impact and discuss the best practices for embracing a people-based approach.

    Read Flipbook
  • How Cookies, Pixels and IDs Help You Get the Data You Need

    How Cookies, Pixels and IDs Help You Get the Data You Need

    Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.

    Read Flipbook
  • Nielsen and McCann Canada Drive Business Results for AlarmForce

    Nielsen and McCann Canada Drive Business Results for AlarmForce

    AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.

    Read Flipbook
  • 9 Things Retailers Can Do to Thrive in the Age of Amazon

    9 Things Retailers Can Do to Thrive in the Age of Amazon

    Brick-and-mortar retailers need to showcase their compelling experiences and better online shopping options. Learn 9 things retailers can do in the age of Amazon.

    Read Article
  • How Multi-Touch Attribution Helps Retailers Master Bricks and Clicks

    How Multi-Touch Attribution Helps Retailers Master Bricks and Clicks

    Learn why retailers that embrace an omnichannel approach that effectively combines the online and offline experience will be the ones that thrive in the future.

    Read Article
  • Insider Advice for Measuring the Always-On Consumer

    Insider Advice for Measuring the Always-On Consumer

    Challenged with connecting online and offline consumer behavior, industry insiders give their advice on how marketers can prepare for an increasingly complex customer journey.

    Read Article
  • How to Reach the Omni-Channel Consumer

    How to Reach the Omni-Channel Consumer

    Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.

    Read Article
  • How Consumer Behavior is Changing In a Multi-Device World

    How Consumer Behavior is Changing In a Multi-Device World

    New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.

    Read Article
  • How One Retailer Is Thriving in the Age of Disruption

    How One Retailer Is Thriving in the Age of Disruption

    Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.

    Read Article
  • 9 Trends that Will Change Retail in 2019

    9 Trends that Will Change Retail in 2019

    Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.

    Read Article
  • 4 Digital Strategies for Every B2B Marketer

    4 Digital Strategies for Every B2B Marketer

    Digital transformation can be disruptive, but marketing is one area that cannot afford to fall behind. Here are four key opportunities that B2B marketers must capitalize on in order to succeed.

    Read Article
  • Why Omni-Channel Marketing Is Less about Channels and More about Customers

    Why Omni-Channel Marketing Is Less about Channels and More about Customers

    A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.

    Read Article
  • How Identity Resolution Fuels Customer Experience

    How Identity Resolution Fuels Customer Experience

    Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.

    Read Article
  • New Stats: Both Online and In-Store Sales Growing in UK

    New Stats: Both Online and In-Store Sales Growing in UK

    New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.

    Read Article
  • 3 Ways Brands Can Prepare for Consumers of the Future

    3 Ways Brands Can Prepare for Consumers of the Future

    By understanding what drives convenience across various marketplaces, companies can rethink assumptions, refine strategies, and develop proactive plans to satisfy consumer demand in this new era.

    Read Article
  • How Digital is Changing Retail in EMEA

    How Digital is Changing Retail in EMEA

    Learn how digital is changing retail in Europe, the Middle East, and Africa and how retailers need to master the online-to-offline (O2O) connection.

    Read Article
  • Build a Long-Term Brand Vision in a People-Based World

    Build a Long-Term Brand Vision in a People-Based World

    Louise Bousquet, development director at Agence Business, shares how people-based marketing helps build long-term brand vision.

    Read Article
  • Kellogg Expert Interview: Gain Deeper Consumer Insights with People-Based Measurement

    Kellogg Expert Interview: Gain Deeper Consumer Insights with People-Based Measurement

    Chris Osner-Hackett, senior director, marketing operations, at Kellogg Company shares how people-based marketing improved the customer experience for his company.

    Read Article
  • Chase Bank Expert Interview: Pilot Your Way to a Superior Customer Experience

    Chase Bank Expert Interview: Pilot Your Way to a Superior Customer Experience

    Read the details from our exclusive interview with Harriet Ayoade, Vice President, Marketing at Chase Bank about how companies can prepare for people-based marketing.

    Read Article
  • loading
    Loading More...