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How to Orchestrate the Optimal Consumer Experience
In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.
How Cookies, Pixels and IDs Help You Get the Data You Need
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
Nielsen and McCann Canada Drive Business Results for AlarmForce
AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.
9 Things Retailers Can Do to Thrive in the Age of Amazon
Brick-and-mortar retailers need to showcase their compelling experiences and better online shopping options. Learn 9 things retailers can do in the age of Amazon.
How Multi-Touch Attribution Helps Retailers Master Bricks and Clicks
Learn why retailers that embrace an omnichannel approach that effectively combines the online and offline experience will be the ones that thrive in the future.
Insider Advice for Measuring the Always-On Consumer
Challenged with connecting online and offline consumer behavior, industry insiders give their advice on how marketers can prepare for an increasingly complex customer journey.
How to Reach the Omni-Channel Consumer
Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.
How Consumer Behavior is Changing In a Multi-Device World
New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.
How One Retailer Is Thriving in the Age of Disruption
Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.
9 Trends that Will Change Retail in 2019
Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.
4 Digital Strategies for Every B2B Marketer
Digital transformation can be disruptive, but marketing is one area that cannot afford to fall behind. Here are four key opportunities that B2B marketers must capitalize on in order to succeed.
Why Omni-Channel Marketing Is Less about Channels and More about Customers
A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.
How Identity Resolution Fuels Customer Experience
Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.
New Stats: Both Online and In-Store Sales Growing in UK
New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.
3 Ways Brands Can Prepare for Consumers of the Future
By understanding what drives convenience across various marketplaces, companies can rethink assumptions, refine strategies, and develop proactive plans to satisfy consumer demand in this new era.
How Digital is Changing Retail in EMEA
Learn how digital is changing retail in Europe, the Middle East, and Africa and how retailers need to master the online-to-offline (O2O) connection.
Build a Long-Term Brand Vision in a People-Based World
Louise Bousquet, development director at Agence Business, shares how people-based marketing helps build long-term brand vision.
Kellogg Expert Interview: Gain Deeper Consumer Insights with People-Based Measurement
Chris Osner-Hackett, senior director, marketing operations, at Kellogg Company shares how people-based marketing improved the customer experience for his company.
Chase Bank Expert Interview: Pilot Your Way to a Superior Customer Experience
Read the details from our exclusive interview with Harriet Ayoade, Vice President, Marketing at Chase Bank about how companies can prepare for people-based marketing.
Salesforce Expert Interview: Set Your Organization Up For Success
We interviewed Natalie Petouhoff, Vice President, Program Executive in Customer Experience at Salesforce to learn how people-based marketing helps improve customer experience.