In a world where consumers have all the control, the ability to creative relevant, coordinated experiences ...
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In a world where consumers have all the control, the ability to creative relevant, coordinated experiences across channels and devices gives marketers a distinct competitive advantage.
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
AlarmForce leverages real-time performance insights to capitalize on optimization opportunities, improve the consumer experience, and drive business results.
Brick-and-mortar retailers need to showcase their compelling experiences and better online shopping options. Learn 9 things retailers can do in the age of Amazon.
Learn why retailers that embrace an omnichannel approach that effectively combines the online and offline experience will be the ones that thrive in the future.
Challenged with connecting online and offline consumer behavior, industry insiders give their advice on how marketers can prepare for an increasingly complex customer journey.
Consumers shop for products and services on multiple channels. To reach the omni-channel consumer, brands need to deliver tailored messages and experiences at key moments of opportunity.
New devices have altered the way consumers interact with and consume media. Find out how your marketing strategy needs to evolve based on changing consumer behavior.
Read this case study to find out how one retailer was able to leverage multi-touch attribution to survive and thrive in the new age of retail.
Retail is racing to catch up with radical digital transformation. Here are 9 retail trends that will shape the industry in the year ahead.
Digital transformation can be disruptive, but marketing is one area that cannot afford to fall behind. Here are four key opportunities that B2B marketers must capitalize on in order to succeed.
A successful omni-channel marketing strategy requires the ability to reach customers across platforms and devices with connected, relevant and personalized messaging.
Identity resolution is the discipline of recognizing individuals across channels and devices. Learn how it fuels a people-based marketing and measurement strategy.
New research reveals that the current retail ecosystem is allowing both online and offline retail sales to thrive in the UK.
By understanding what drives convenience across various marketplaces, companies can rethink assumptions, refine strategies, and develop proactive plans to satisfy consumer demand in this new era.
Learn how digital is changing retail in Europe, the Middle East, and Africa and how retailers need to master the online-to-offline (O2O) connection.
Louise Bousquet, development director at Agence Business, shares how people-based marketing helps build long-term brand vision.
Chris Osner-Hackett, senior director, marketing operations, at Kellogg Company shares how people-based marketing improved the customer experience for his company.
Read the details from our exclusive interview with Harriet Ayoade, Vice President, Marketing at Chase Bank about how companies can prepare for people-based marketing.
We interviewed Natalie Petouhoff, Vice President, Program Executive in Customer Experience at Salesforce to learn how people-based marketing helps improve customer experience.