Data-Driven Marketing

Data Driven Marketing Articles and News

  • Why Understanding KPI Challenges is Half the Battle

    Why Understanding KPI Challenges is Half the Battle

    Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.

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  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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  • Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

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  • Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

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  • Understanding Campaign Performance with Sales & Transaction Data

    Understanding Campaign Performance with Sales & Transaction Data

    Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.

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  • Why You Need a Data Partner

    Why You Need a Data Partner

    With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

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  • 4 Ways Standardization Improves Measurement

    4 Ways Standardization Improves Measurement

    Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.

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  • 3 Critical Factors for Accurate Digital Measurement

    3 Critical Factors for Accurate Digital Measurement

    To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.

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  • How Granular Marketing Data Saves Your Budget

    How Granular Marketing Data Saves Your Budget

    See why granular data gives you the most accurate and actionable insights and helps you prove the value of your marketing.

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  • Why You Need a Data Taxonomy

    Why You Need a Data Taxonomy

    Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.

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  • Why Marketers Should Prepare for a Cookie-Less World

    Why Marketers Should Prepare for a Cookie-Less World

    Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.

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  • How Data-Driven Decision Making Improves Budget Confidence and Results

    How Data-Driven Decision Making Improves Budget Confidence and Results

    Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.

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  • Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand

    Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand

    Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.

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  • 14 Industry Experts on the Future of Attribution

    14 Industry Experts on the Future of Attribution

    Download this ebook to learn from 14 industry experts how to navigate the complex customer journey and get measurement strategies that will help your business thrive.

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  • 4 Data-Driven Tactics for Retail Marketers

    4 Data-Driven Tactics for Retail Marketers

    Retail marketers can get the accurate, actionable insights to improve the effectiveness of their marketing efforts by following these 4 measurement best practices.

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  • How Audience-Based Targeting Drives Higher ROI

    How Audience-Based Targeting Drives Higher ROI

    Download this whitepaper to learn why the type of data you use to target audiences matters and what type of data you should leverage to maximize ROI.

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  • Which Online Audience-Targeting Data Drives the Greatest Impact?27:43

    Which Online Audience-Targeting Data Drives the Greatest Impact?

    This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.

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  • How to Overcome 4 Excuses for Poor Measurement

    How to Overcome 4 Excuses for Poor Measurement

    Read about the 4 excuses for poor marketing measurement and how you can overcome each of them with multi-touch attribution to get insights needed for success.

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  • Insider Advice for Measuring the Always-On Consumer

    Insider Advice for Measuring the Always-On Consumer

    Challenged with connecting online and offline consumer behavior, industry insiders give their advice on how marketers can prepare for an increasingly complex customer journey.

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  • Why Multi-Touch Attribution Is a Game-Changer

    Why Multi-Touch Attribution Is a Game-Changer

    Learn how multi-touch attribution platforms are changing the game by consolidating and normalizing data to create a more complete picture of marketing performance.

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