Data-Driven Marketing

Data Driven Marketing Articles and News

  • Bad Data Is Bad News for Marketing

    Bad Data Is Bad News for Marketing

    Discover the benefits prioritizing high-quality data.

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  • How to Increase Your Digital Confidence and Effectiveness

    How to Increase Your Digital Confidence and Effectiveness

    Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

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  • 5 Ways CPG Brands Can Thrive in an Age of Disruption

    5 Ways CPG Brands Can Thrive in an Age of Disruption

    Download this ebook to find out how CPG brands can power future growth in the digital era.

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  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • 5 Best Practices to Drive Value From Facebook Advertising

    5 Best Practices to Drive Value From Facebook Advertising

    Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

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  • Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.

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  • Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    Nielsen and J&J Share Data Findings at NYC Attribution Accelerator

    At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

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  • 4 Ways Marketing Measurement Must Evolve

    4 Ways Marketing Measurement Must Evolve

    Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.

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  • Why Understanding KPI Challenges is Half the Battle

    Why Understanding KPI Challenges is Half the Battle

    Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.

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  • 2 Ways to Measure Sales Lift

    2 Ways to Measure Sales Lift

    Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.

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  • Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    Prepared Foods Company Discovers Secret Ingredients for Driving Growth

    A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

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  • Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable

    Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

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  • Understanding Campaign Performance with Sales & Transaction Data

    Understanding Campaign Performance with Sales & Transaction Data

    Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.

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  • Why You Need a Data Partner

    Why You Need a Data Partner

    With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.

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  • 4 Ways Standardization Improves Measurement

    4 Ways Standardization Improves Measurement

    Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.

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  • 3 Critical Factors for Accurate Digital Measurement

    3 Critical Factors for Accurate Digital Measurement

    To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.

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  • How Granular Marketing Data Saves Your Budget

    How Granular Marketing Data Saves Your Budget

    See why granular data gives you the most accurate and actionable insights and helps you prove the value of your marketing.

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  • Why You Need a Data Taxonomy

    Why You Need a Data Taxonomy

    Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.

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  • Why Marketers Should Prepare for a Cookie-Less World

    Why Marketers Should Prepare for a Cookie-Less World

    Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.

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  • How Data-Driven Decision Making Improves Budget Confidence and Results

    How Data-Driven Decision Making Improves Budget Confidence and Results

    Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.

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