Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.

Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

Get five best practices from Facebook and Nielsen for executing Facebook advertising campaigns to maximize sales lift and drive value.

At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.

Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.

Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.

A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.

Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.

Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.

To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.

See why granular data gives you the most accurate and actionable insights and helps you prove the value of your marketing.