Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand

August 8, 2019

There’s nothing better than a cooked-all-day taste in your favorite meals. That’s why this prepared foods company knew they were onto something when they introduced a new food base product that adds big flavor without taking all day.

But the product had an awareness problem. Boosting household penetration would require a big marketing push, but getting approval for a larger budget wasn’t going to be easy.​ Learn how Nielsen helped the company prove the case for consumer marketing and leverage a test-and-learn approach can fuel product awareness, consideration and sales.

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