There’s nothing better than a cooked-all-day taste in your favorite meals. That’s why this prepared foods company knew they were onto something when they introduced a new food base product that adds big flavor without taking all day.
But the product had an awareness problem. Boosting household penetration would require a big marketing push, but getting approval for a larger budget wasn’t going to be easy. Learn how Nielsen helped the company prove the case for consumer marketing and leverage a test-and-learn approach can fuel product awareness, consideration and sales.
