Watch this on-demand video to see our session at the 2019 ARF AUDIENCExSCIENCE Conference. It features Dena Feiger, Director Multi-Touch Attribution, discussing the findings of a recent study and recommendations for marketers. Our analysis shows which type of audience-targeting data drives impact to maximize ROI.
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Why You Need a Data Partner
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4 Ways Standardization Improves Measurement
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How Granular Marketing Data Saves Your Budget
See why granular data gives you the most accurate and actionable insights and helps you prove the value of your marketing.
Why You Need a Data Taxonomy
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Why Marketers Should Prepare for a Cookie-Less World
Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.
How Data-Driven Decision Making Improves Budget Confidence and Results
Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.
Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand
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14 Industry Experts on the Future of Attribution
Download this ebook to learn from 14 industry experts how to navigate the complex customer journey and get measurement strategies that will help your business thrive.
4 Data-Driven Tactics for Retail Marketers
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How Audience-Based Targeting Drives Higher ROI