Watch this on-demand video to see our session at the 2019 ARF AUDIENCExSCIENCE Conference. It features Dena Feiger, Director Multi-Touch Attribution, discussing the findings of a recent study and recommendations for marketers. Our analysis shows which type of audience-targeting data drives impact to maximize ROI.
Download this whitepaper to learn why the type of data you use to target audiences matters and what type of...
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Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.
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Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
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Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.