Watch this on-demand video to see our session at the 2019 ARF AUDIENCExSCIENCE Conference. It features Dena Feiger, Director Multi-Touch Attribution, discussing the findings of a recent study and recommendations for marketers. Our analysis shows which type of audience-targeting data drives impact to maximize ROI.
Other content in this Stream
Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns
Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.
Nielsen and J&J Share Data Findings at NYC Attribution Accelerator
At the 2019 Attribution Accelerator, Nielsen and Johnson & Johnson shared findings that reveal how CPG brands can improve their advertising and achieve better results.
4 Ways Marketing Measurement Must Evolve
Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.
Why Understanding KPI Challenges is Half the Battle
Read on for a deeper look into some of the challenges of marketing KPIs and how you can overcome them.
2 Ways to Measure Sales Lift
Learn two ways to test your advertising to measure incremental lift and gain insight into performance drivers.
Prepared Foods Company Discovers Secret Ingredients for Driving Growth
A prepared foods company turned to Nielsen for help with a new product awareness problem. Learn how a test campaign fast tracked the brand's growth.
Nielsen’s David Kenny Explains Why Diversity in AI is Non-Negotiable
Nielsen CEO and Chief Diversity Officer David Kenny discusses the importance of diversity in AI and the need for data and models used reflect all people.
Understanding Campaign Performance with Sales & Transaction Data
Find out if Campaign Lift is the right tool to help you prove that your campaign drove sales value.
Why You Need a Data Partner
With media evolving and new channels emerging, see why marketers should rely on partners to pull data together accurately and help understand the connection points.
4 Ways Standardization Improves Measurement
Standardization can improve marketing measurement. Here are 4 elements of your marketing approach to standardize when onboarding an advanced attribution solution.
3 Critical Factors for Accurate Digital Measurement
To understand what’s driving your business, read about these 3 critical factors and why they're needed for measuring your digital marketing performance accurately.
How Granular Marketing Data Saves Your Budget
See why granular data gives you the most accurate and actionable insights and helps you prove the value of your marketing.
Why You Need a Data Taxonomy
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
Why Marketers Should Prepare for a Cookie-Less World
Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.
How Data-Driven Decision Making Improves Budget Confidence and Results
Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.
Nielsen Reveals the Secret Ingredients for Driving Growth for Food Base Brand
Food base brand turns to Nielsen and its Campaign Lift solution to help them plan, execute and measure a limited media test to quantify the impact on sales.
14 Industry Experts on the Future of Attribution
Download this ebook to learn from 14 industry experts how to navigate the complex customer journey and get measurement strategies that will help your business thrive.
4 Data-Driven Tactics for Retail Marketers
Retail marketers can get the accurate, actionable insights to improve the effectiveness of their marketing efforts by following these 4 measurement best practices.
How Audience-Based Targeting Drives Higher ROI
Download this whitepaper to learn why the type of data you use to target audiences matters and what type of data you should leverage to maximize ROI.
How to Overcome 4 Excuses for Poor Measurement