eBooks

Marketing Effectiveness eBooks

  • How Lift Helps Prove the Value of Your Marketing

    How Lift Helps Prove the Value of Your Marketing

    Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.

    Read Flipbook
  • Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel

    Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel

    In this ebrief, Forrester Senior Analyst Susan Bidel describes changes in consumer behavior and answers the top 5 audience-centric marketing questions facing marketers today.

    Read Flipbook
  • Measurement for the Digital Era

    Measurement for the Digital Era

    Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.

    Read Flipbook
  • 5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution

    5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution

    Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.

    Read Flipbook
  • Untangling Attribution’s Web of Confusion: A Primer for Marketers

    Untangling Attribution’s Web of Confusion: A Primer for Marketers

    Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.

    Read Flipbook
  • Tale of Two Measurement Models

    Tale of Two Measurement Models

    Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.

    Read Flipbook
  • 8 Best Practices for Implementing Multi-Touch Attribution

    8 Best Practices for Implementing Multi-Touch Attribution

    Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.

    Read Flipbook
  • How Multi-Touch Attribution Helps Agencies Prove Their Value

    How Multi-Touch Attribution Helps Agencies Prove Their Value

    Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.

    Read Flipbook
  • 9 Things Your Marketing Mix Vendor May Not Be Telling You

    9 Things Your Marketing Mix Vendor May Not Be Telling You

    Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.

    Read Flipbook
  • Quantifying the Value of Snap Advertising

    Quantifying the Value of Snap Advertising

    Download this eBook to learn the unique nuances and challenges of Snapchat advertising and four best practices for incorporating Snap data into marketing mix models.

    Read Flipbook
  • Driving TV ROAS: How To Make Your Next Dollar Work Harder

    Driving TV ROAS: How To Make Your Next Dollar Work Harder

    Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.

    Read Flipbook
  • Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

    Crossing the New Digital Divide: Your Guide to Marketing Effectiveness

    Download this Nielsen eBook to understand the constantly changing landscape of digital marketing, analytics and attribution so you can cross the new digital divide.

    Read Flipbook
  • Why You Need a Data Taxonomy

    Why You Need a Data Taxonomy

    Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.

    Read Flipbook
  • 8 Experts on How to Measure People-Based Marketing Impact

    8 Experts on How to Measure People-Based Marketing Impact

    Download this eBook to read how 8 experts weigh in on how to best measure people based marketing impact and discuss the best practices for embracing a people-based approach.

    Read Flipbook
  • Why Marketers Should Prepare for a Cookie-Less World

    Why Marketers Should Prepare for a Cookie-Less World

    Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.

    Read Flipbook
  • How Cookies, Pixels and IDs Help You Get the Data You Need

    How Cookies, Pixels and IDs Help You Get the Data You Need

    Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.

    Read Flipbook
  • How Data-Driven Decision Making Improves Budget Confidence and Results

    How Data-Driven Decision Making Improves Budget Confidence and Results

    Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.

    Read Flipbook
  • 14 Industry Experts on the Future of Attribution

    14 Industry Experts on the Future of Attribution

    Download this ebook to learn from 14 industry experts how to navigate the complex customer journey and get measurement strategies that will help your business thrive.

    Read Flipbook
  • Branding Measurement in Today's Accountable World: A Tale of Two Marketers

    Branding Measurement in Today's Accountable World: A Tale of Two Marketers

    Download the free research study to learn more about the challenges brand marketers face when it comes to quantifying marketing performance.

    Read Flipbook
  • How Audience-Based Targeting Drives Higher ROI

    How Audience-Based Targeting Drives Higher ROI

    Download this whitepaper to learn why the type of data you use to target audiences matters and what type of data you should leverage to maximize ROI.

    Read Flipbook
  • loading
    Loading More...