Most Recent Flipbooks
Download this ebook to find out how CPG brands can power future growth in the digital era.
In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
In this ebrief, Forrester Senior Analyst Susan Bidel describes changes in consumer behavior and answers the top 5 audience-centric marketing questions facing marketers today.
Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.
Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.
Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.
Download this eBook to learn the unique nuances and challenges of Snapchat advertising and four best practices for incorporating Snap data into marketing mix models.
Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.
Download this Nielsen eBook to understand the constantly changing landscape of digital marketing, analytics and attribution so you can cross the new digital divide.
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
Download this eBook to read how 8 experts weigh in on how to best measure people based marketing impact and discuss the best practices for embracing a people-based approach.
Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.
Download this ebook to learn from 14 industry experts how to navigate the complex customer journey and get measurement strategies that will help your business thrive.