Most Recent Flipbooks
5 Ways CPG Brands Can Thrive in an Age of Disruption
Download this ebook to find out how CPG brands can power future growth in the digital era.
Adopting a Modern Marketing Approach to Drive Success
In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
How Lift Helps Prove the Value of Your Marketing
Download this complimentary ebrief to learn how you can show the impact of your advertising on sales. Download this ebrief to learn how to answer critical questions about campaign performance.
Reaching the Consumers Who Matter Most: A Q&A with Forrester’s Susan Bidel
In this ebrief, Forrester Senior Analyst Susan Bidel describes changes in consumer behavior and answers the top 5 audience-centric marketing questions facing marketers today.
Measurement for the Digital Era
Download this ebrief to learn how 5 marketing roles use data and why each team member needs actionable marketing intelligence at a different cadence.
5 Game-Changing Facts that Prove the Value of Multi-Touch Attribution
Download this eBook to learn how multi-touch attribution can help you unlock marketing opportunity costs and keep you from wasting your marketing budget.
Untangling Attribution’s Web of Confusion: A Primer for Marketers
Download the Untangling Attribution’s Web of Confusion whitepaper and get a deep dive into three leading marketing measurement approaches.
Tale of Two Measurement Models
Learn important differences between marketing mix modeling and multi-touch attribution and why marketers shouldn't rely on insights generated by ‘unified’ models.
8 Best Practices for Implementing Multi-Touch Attribution
Download this ebrief to learn the best way to get started with multi-touch attribution and acquire the insights you need for better marketing performance.
How Multi-Touch Attribution Helps Agencies Prove Their Value
Download this eBook to see why many agencies have turned to multi-touch attribution to help them deliver results and prove their value.
9 Things Your Marketing Mix Vendor May Not Be Telling You
Choosing the right marketing mix vendor is crucial to your overall marketing effectiveness. Download this eBrief for the 9 questions you should ask when vetting vendors.
Quantifying the Value of Snap Advertising
Download this eBook to learn the unique nuances and challenges of Snapchat advertising and four best practices for incorporating Snap data into marketing mix models.
Driving TV ROAS: How To Make Your Next Dollar Work Harder
Download this whitepaper to learn which short-term media factors are controllable and how long-term brand characteristics drive ROAS for TV.
Crossing the New Digital Divide: Your Guide to Marketing Effectiveness
Download this Nielsen eBook to understand the constantly changing landscape of digital marketing, analytics and attribution so you can cross the new digital divide.
Why You Need a Data Taxonomy
Building a data taxonomy is crucial step in getting the most out of your attribution platform. Download this eBrief to learn how can build your company's taxonomy in four easy steps.
Why Marketers Should Prepare for a Cookie-Less World
Cookies have been a staple of digital advertising since the early days but their time is almost up. Find out why you should prepare for a cookie-less world.
How Cookies, Pixels and IDs Help You Get the Data You Need
Tracking consumers and their exposure to marketing and media is fundamental to the multi-touch attribution methodology. Learn how cookies, pixels, and IDs get you the data you need.
How Data-Driven Decision Making Improves Budget Confidence and Results
Download this research study and learn three things that marketers who are confident in their marketing budget decisions have in common.
14 Industry Experts on the Future of Attribution
Download this ebook to learn from 14 industry experts how to navigate the complex customer journey and get measurement strategies that will help your business thrive.
Branding Measurement in Today's Accountable World: A Tale of Two Marketers