Executive

Marketing Resource Center For CMOs and Executives

  • 5 Ways CPG Brands Can Thrive in an Age of Disruption

    5 Ways CPG Brands Can Thrive in an Age of Disruption

    Download this ebook to find out how CPG brands can power future growth in the digital era.

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  • A Roadmap for the Next Decade of Marketing

    A Roadmap for the Next Decade of Marketing

    Get your roadmap for navigating digital marketing changes on the horizon.

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  • Adopting a Modern Marketing Approach to Drive Success

    Adopting a Modern Marketing Approach to Drive Success

    In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.

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  • How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement

    Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.

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  • Findings from the Nielsen Annual Marketing Report

    Findings from the Nielsen Annual Marketing Report

    Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.

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  • Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach

    Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.

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  • Brand-Building Resurfaces As a Priority in 2020

    Brand-Building Resurfaces As a Priority in 2020

    The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.

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  • 5 Future-Proofing Use Cases for a Marketing Dashboard

    5 Future-Proofing Use Cases for a Marketing Dashboard

    See the top five use cases for a predictive marketing dashboard and how it can help your business grow.

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  • How Automakers Can Drive End-to-End Results

    How Automakers Can Drive End-to-End Results

    Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.

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  • 5 Predictions for Marketing Measurement in 2020

    5 Predictions for Marketing Measurement in 2020

    Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.

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  • 6 Ways to Give Back in 2020

    6 Ways to Give Back in 2020

    Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.

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  • Adopt A Modern Marketing Approach to Drive Success47:44

    Adopt A Modern Marketing Approach to Drive Success

    Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

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  • How to Choose the Right Measurement Approach

    How to Choose the Right Measurement Approach

    You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.

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  • A Way Forward - Why the Future of Attribution Looks Bright31:01

    A Way Forward - Why the Future of Attribution Looks Bright

    In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

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  • 5 Things You Didn't Know About BuzzFeed Advertising38:02

    5 Things You Didn't Know About BuzzFeed Advertising

    Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.

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  • Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Nielsen Helps CPG Advertisers Drive More Value from Their Facebook Campaigns

    Learn how Facebook is leveraging Nielsen Campaign Lift to help CPG companies make the most out of their investments in the platform.

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  • Connecting in a Fragmented World38:07

    Connecting in a Fragmented World

    This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.

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  • How Automakers Can Outdrive 3 Key Challenges

    How Automakers Can Outdrive 3 Key Challenges

    The digital era has changed the auto buyer’s path to purchase and created new challenges, but opportunities are emerging for savvy auto marketers.

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  • 4 Ways Marketing Measurement Must Evolve

    4 Ways Marketing Measurement Must Evolve

    Learn about four critical factors the attribution industry must address to evolve: tracking, identity, trust and comparability.

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  • It’s Time For the Attribution Industry To Grow Up

    It’s Time For the Attribution Industry To Grow Up

    It’s time for the attribution industry to mature. This will require innovation in three areas: integration, trust and comparability.

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