In this on-demand webinar, Ben Samuel, Nielsen's VP EMEA, discusses how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. Samuel provides five game-changing facts that show the direct impact of multi-touch attribution on the bottom line.
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use...
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Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
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Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
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