In this on-demand webinar, Ben Samuel, Nielsen's VP EMEA, discusses how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. Samuel provides five game-changing facts that show the direct impact of multi-touch attribution on the bottom line.
Other content in this Stream
Solutions for Marketers Using a Zero-Based Budgeting Approach
Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.
5 Things Every Marketer Needs to Know About Digital
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
How CPG Brands Can Thrive Amid Digital Disruption
See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.
Bad Data Is Bad News for Marketing
Discover the benefits prioritizing high-quality data.
48:44Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
How to Increase Your Digital Confidence and Effectiveness
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Four Ways Automotive Marketers Can Combat Declining Sales
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
5 Ways CPG Brands Can Thrive in an Age of Disruption
Download this ebook to find out how CPG brands can power future growth in the digital era.
A Roadmap for the Next Decade of Marketing
Get your roadmap for navigating digital marketing changes on the horizon.
Adopting a Modern Marketing Approach to Drive Success
In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
How to Overcome Bias, Coverage Gaps and Inaccuracies in Measurement
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Findings from the Nielsen Annual Marketing Report
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
Forrester’s Jim Nail Shares Strategies for Adopting a Modern Marketing Approach
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
Brand-Building Resurfaces As a Priority in 2020
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
5 Future-Proofing Use Cases for a Marketing Dashboard
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
How Automakers Can Drive End-to-End Results
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
5 Predictions for Marketing Measurement in 2020
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
6 Ways to Give Back in 2020
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
How to Choose the Right Measurement Approach