Watch as special guest, Jim Nail, Principal Analyst at Forrester Research presents research into four interrelated functions that define modern marketing and new video advertising strategies that balance brand and consumer needs.
Meeting the demands of zero-based budgeting means justifying costs at every step. Success requires embracing a test-and-learn approach.
Digital has made the customer journey more complex. Learn how you can get the most value from your marketing investments.
See how disruptions in the CPG market are providing new information and ways to communicate, connect and sell products.
Discover the benefits prioritizing high-quality data.
48:44Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
Learn why perceptions of value shouldn't drive marketing decisions and how to quantify the true value of your digital investments.
Find out how automotive marketers can set themselves up for success in a rapidly evolving landscape.
Download this ebook to find out how CPG brands can power future growth in the digital era.
Get your roadmap for navigating digital marketing changes on the horizon.
In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
31:01In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
