Adopting a Modern Marketing Approach to Drive Success

January 17, 2020

Get recommendations to improve your marketing and drive success in the modern era

Marketers today have more opportunities to reach consumers and nurture them along the path-to-purchase than ever before. The flip side is that coordinating campaigns across so many channels has become very complex.

You need to supply an increasingly distracted audience with stories that are engaging and relevant, and set your brand apart by making every interaction a meaningful experience. Yet it’s become more challenging than ever before for marketers to track the path-to-purchase, measure performance and allocate media spend.

In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing today's marketers.

Download the ebrief to learn:

  • How the media landscape has reshaped how consumers discover content
  • The essential elements of a modern marketing model
  • How organizations can tackle the daunting challenge of knowing when, where and how to reach an audience
  • What changes organizations need to make to become successful customer-obsessed marketers
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