In this on-demand webinar, The Economist's Chief Customer Journey Officer describes how it gains actionable insights into its marketing effectiveness.
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pand...
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Download this ebook to find out how CPG brands can power future growth in the digital era.
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In this ebrief, Forrester Senior Analyst Jim Nail discusses modern marketing and answers the top 6 questions facing marketers today.
Learn how Nielsen is providing the most accurate and actionable marketing and media performance metrics in the industry.
Take a look inside the mind of the modern marketer in the Nielsen Annual Marketing Report.
Forrester Research Principal Analyst Jim Nail shared strategies for adopting a modern marketing approach to win, serve, and retain today’s customers.
The path to marketing redemption in 2020 and beyond will require balancing long-term brand building with the demands of growth.
See the top five use cases for a predictive marketing dashboard and how it can help your business grow.
Find out how data and advanced modeling techniques can help automakers increase relevance and invest in the marketing tactics that work best.
Which measurement strategies and tactics do marketers need to be successful in 2020 and beyond? We asked five Nielsen experts to share their predictions.
Finding a local organization that can use your skills is a great way to give back to your community. Take a look at these six suggestions for how to begin.
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.