Learn why it’s time to start thinking about your post-cookie strategy.
Cookies have been a staple of digital advertising since the early days. Large parts of the digital ad industry are tied to this standard.
But the cookie is beginning to crumble as we shift our media consumption to mobile devices, as users begin to delete cookies, and as browsers and regulators focus on digital privacy.
Download this ebrief to learn:
- Why the ad industry’s dependence on the cookie won’t last
- Which industry changes and long-term trends point to the end of cookies
- How mobile shopping created new tracking challenges for marketers
- Strategies for a cookie-less, cookie-loss, and cookie blocking future